flowers + reading
Every week we receive questions at Botanical Brouhaha from floral designers asking for pointers on building floral installations. Finding inspiration and dreaming up a gorgeous installation is just the beginning. Figuring out how to bring the vision to life with solid mechanics is another story, but it’s the cornerstone to success.
There are no two ways about it – installations are their own special type of BIG magic. They’ve helped me to transform my business, enabling me to book high profile destination weddings, elevate my brand to sit alongside my dream clients and collaborators, and literally book thousands and thousands of pounds worth of additional revenue. Due to their very nature, installations are transformative on a BIG scale, and after experiencing my own success with them, I just knew they had to be the next skill I needed to share with my community.
This has been a BIG secret of mine for pretty much an entire year and I’m so excited to finally share with you the big news! I would say that floral installations are one of the top things I get asked about by designers from all over the world. Everyone wants to know how to make them, what are the mechanics, how do I keep them sustainable, is there a way to make them less scary, what materials do I use, where do I even begin? There are so many questions and a whole lot of fear around the whole practice of floral installation design. And I totally get it!
This world doesn’t have to be a scary one, though! In fact, I find it one of the most enjoyable and exciting parts of my business. Once you understand the mechanics, frameworks, techniques and know how to consider the safety elements. Once you know the best materials to choose and how to work with them and have confidence in what you can achieve. Once you have been guided through the process of a design that you love, step-by-step, so that you know exactly what to do, then you truly begin to love this world of floral installation design.
Understanding all these elements of big scale floral design transformed my business, and I can’t wait to share that with you.
I hope you are as excited as I am about this brand new course! The Floral Installations Course is available today!
I do hope you’ll join us in creating some BIG floral magic!
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