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BB Podcast Ep. 103: Felicia Alvarez

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Today we’re visiting with Felicia Alvarez, owner of Menagerie Farm & Flower in the Sacramento Valley of California. Felicia returned to the prune farm she grew up on to raise her own children there —and decided to add a rose farm and nursery to the property. She’s a committed advocate for fellow flower farmers. Join us as we talk with Felicia about:

  • Breaking into rose farming
  • Staffing for the ebb and flow of flower farming
  • Scheduling and hiring for efficiency
  • Learning the logistics and challenges of shipping a perishable product
  • Advocating for American flower farms
  • Growing a business while growing a family
  • Navigating the pandemic as a flower farmer & nursery owner
  • The importance of labeling flower shipments with the country of origin

a basket of roses held by the owner of Menagerie Farm and Flower, a rose farm Rose farm owner Felicia Alvarez harvesting roses in the field at golden hour rose farm owner Felicia Alvarez arranging golden roses she grew in blue and white vases

LINKS MENTIONED IN EPISODE 103:

GET FELICIA’S BOOK: GROWING WONDER

book cover for Growing Wonder written by rose farm owner Felicia Alvarez

rose farm owner harvesting in the field at sunset yellow garden rose grown on the rose farm at Menagerie Farm and Flower

FOLLOW & LEARN FROM MENAGERIE FARM & FLOWER:

 

WEBSITE

INSTAGRAM

THE MENAGERIE ACADEMY

WORKSHOPS & EVENTS

FACEBOOK

PINTEREST

All images courtesy of Jill Carmel Photography

TODAY’S EPISODE IS BROUGHT TO YOU BY:

MADRID FLOWER SCHOOL

 

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee


If you enjoyed this episode, you might also enjoy our conversation with Gracie Poulson, owner of Grace Rose Farm.  Click here to listen.

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