And you want to stay on top of new products, services, and techniques that'll keep you at the top of your game. But, there's so much out there!
From new courses and forums to podcasts, books, and products.
500+ product & resource recommendations are waiting for you inside BTCO
What you're doing is so great - and needed! Very valuable and relevant content I wouldn't either know to look for or how to source. I'm a pretty decent fact-finder, info gatherer and I have run across content I would have never located.
I absolutely love the 'personal feel' of Bloom Trust Co! I'm blown away by the amount of information. Aspiring designers have hit the jackpot!!! I remember digging for hours trying to find information when I started out. Bloom Trust Co is an affordable/convenient option!
The monthly meetups bring me a sense of success that comes from the connection of community. Afterwards, I ALWAYS feel hope and success in what I'm doing and who I'm connecting with to make my company the best it can be for my clients. Thank you for this!
frustrated while trying to figure out how others find new products?
Overwhelmed by the amount of information you see on social media?
Unclear about who to trust when making a decision to invest in a new resource?
Nervous about being in a group of people you don't know, but wanting community?
Tired and lost when you see others on social media seemingly killing it with their flower businesses?
includes monthly meetups, media library, vetted product/resource/education recommendations, weekly resource highlights delivered to your inbox
An ever-growing collection of vetted floral and flower growing products you can trust. We gather personal recommendations from our BTCO members and industry peers we trust so you don't have to spend time asking around.
vetted resources + services
Recommendations on over 200 services and resources you might need to run a flower business - from computer and social media apps to floral software, helpful podcasts, branding professionals, and more. We're always listening for the resources that have proven helpful for others in our profession.
VIDEO + PODcast library
Dive into our video library of Q&As and tutorials with floral professionals. Watch behind the scenes interviews with many of our Botanical Brouhaha Podcast guests (only available to BTCO members). Search every video in the library for content you're interested in with our unique search feature.
Attend our monthly meetups by Zoom. We have one meetup for all members and one meetup specifically for flower growers every month! Past guests have included Joseph Massie, Alyssa Lytle, Holly Chapple, Ashley Fox, Jennie Love, Natalie Gill, and many more! Learn and build community from the convenience of your home or studio!
I've been the wide-eyed flower lover daydreaming of starting a flower business. I've also been the floral designer trying to build a business while parenting young children and trying to figure out how to maintain the same level of curiosity and wonder I had before being engrossed in the day-to-day tasks of running a business.
Eventually, I transitioned into doing my best to support and encourage fellow floral professionals and hobbyists along their own flower journeys. Researching and vetting the best floral resources while providing inspiration and encouragement is the name of the game for me these days. We call it Flowering with Purpose!
Who's invited to join?
Any flower lover! We have members who are floral designers, flower growers, educators, hobbyists, and aspiring florists. We also have a few members who are simply here to support our youth internship program with their membership fee.
Do you provide education for members?
We provide occasional video tutorials, Q&As with floral industry experts, and podcast interviews with working designers and growers. But, our main objective is to curate a list of vetted floral workshops, classes, and courses taught by experienced educators you can trust so you can be confident in your choice when you choose to buy a course or attend a workshop.
how do you use our membership fee to impact your community?
A portion of our profits (including BTCO membership fees) are used to run a youth internship program in our town. We have teen interns and apprentices who work with our team to learn all the skills used to run Bloom Trust Co. and our sister company, Botanical Brouhaha. From blogging and podcast production, to floral design, flower growing, flower photography, and graphic design, our interns are learning skills that will impact their futures. And you're helping just by being a BTCO member!
how do the monthly meetups work?
Each month, we host a Member Meetup for all members and a Grower Meetup for our members who grow flowers (and it doesn't matter how many flowers they grow!). During the Member Meetup, we invite a special guest to host a Q&A or speak on a specific topic. The meetups are recorded and housed in the video library so members can catch the replays and refer back to them in the future. Members are welcome to submit questions for the speakers ahead of time as well as ask questions during the one-hour meetups as time allows.
are there any other benefits to membership?
Yes! Our most appreciated benefit is our weekly newsletter! Every week, we deliver info on a few featured resources directly to your inbox. We also have industry discounts for members on occasion. And our Flowers in the News feed serves up interesting articles each week.
Bloom Trust Co. is a teaching lab model for local youth to learn real world business skills as paid and treasured team members - encouraging them to explore a world of opportunities as part of our flower community while getting hands-on experience. Your membership fee helps us run the internship program!