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BB+ Episode 17: Julie Tobi

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Headshot of Julie Tobi of Jeliza Creative

Photo courtesy of Cat Carty Buswell

TODAY’S GUEST: Julie Tobi | J Eliza Creative | IG: @jelizacreative

TOPIC: Building a Flower Business You Enjoy 

Julie is a career and life coach for creative entrepreneurs and deep feeling souls, with a focus on intuition and embodiment. In other words, she helps creative entrepreneurs create the business & life they actually want to be living by helping them determine what that looks like based on listening to their intuition.

In this episode, we talk about some of the challenges commonly faced by floral designers and farmer florists and get Julie’s advice on:

  • making peace with using social media
  • the importance of asking ‘at what expense?’ when making a business decision
  • the art of saying no
  • transitioning away from something that no longer aligns with who you are
  • balancing work and family life
  • finding ideal clients who are aligned with your values and business mission
  • defining success for yourself and feeling confident in your definition
  • recognizing the inherent value of being yourself
  • setting boundaries
  • embracing inspired ideas rather than talking yourself out of them by asking:
    • What am I scared of?
    • What would it look like if I did this?
    • What would be my next right move?
    • What is truly holding me back?

Career and life coach for creative entrepreneurs Julie Tobi sitting on the floor of her studio


  • 75-minute Coaching Call: 75-minute sessions give you the space to dive right in. Julie covers whatever career, business and/or intuition topics are on your mind. Typically going deep on 1-2 areas of resistance, mindset shifts, strategies, whatever you’ve got, you come through on the other side of the session with a sense of clarity, relief, and next moves. These sessions work best if you’re comfortable opening right up to someone and are ready to bring it. Sessions are conducted remotely via video chat. These can be one-time sessions or you can add-on additional coaching following your first session. Apply here.
  • 1-to-1 coaching (one month): Julie will help you connect with what you truly want to be doing and unapologetically go after it. Sessions are 50-minutes, conducted via video chat, and occur weekly for 4 weeks with a bonus check-in one month later. Apply here.
  • Group Coaching: Groups are powerful. You get to inspire and be inspired by a group of like-minded individuals also ready to shake things up in their life. The connection is palpable. Julie’s groups run several times throughout the year. Apply here and she’ll be in touch when the next group opens.

Inspired + Aligned: The Course

Julie’s Course for Creatives + Intuitive Souls begins July 1, 2021. To learn more, click here.

Today’s episode is brought to you by:

Dream of being a floral designer?  Looking for resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co. 

Host: Amy McGee (Botanical Brouhaha)

BB+ Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also like our interview with Natalie Gill (Native Poppy) called Finding Your Mojo. Click here to listen.




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