The Evolution of MUD Urban Flowers
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Chloe’s MUD Urban Flowers Journey Then and Now
In today’s BB Podcast episode (No. 135), we’re revisiting Chloe Murray, CEO/Creative Director of MUD Urban Flowers in Glasgow, Scotland and our second guest ever back in 2017 (Ep. 3) when the BB Podcast was just getting started.
When we last visited, Chloe was only a couple of months into her new business and absolutely on fire! She was seeing quick growth and loving the process. Fast forward to 2025. Today, Chloe has guided MUD Urban Flowers through a pandemic, exponential growth, and significant life changes. And she’s still passionate about her business model and the people she serves. And she’s done it all without a phone number for her customers from day one! If you wish your flower business was more outside the box, Chloe will get you thinking about the possibilities.
Join us as we chat with Chloe about:
- what’s happened at MUD since her initial podcast appearance in 2017
- the impact of COVID-19 on the business and how her e-commerce model fared
- changes in business offerings, including wedding packages and seasonal bouquets
- social media strategy evolution, including the shift towards video content
- website development challenges and transition from Squarespace to Shopify
- her thoughts on motherhood and business
- reflections on work-life balance and future aspirations for the business
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TODAY’S EPISODE IS BROUGHT TO YOU BY:
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Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might enjoy our original conversation with Chloe Milligan Murray. Click here to listen.
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