Alex Vaughan Bet Everything on FLWR Shop
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Alex (left) and Quinn (Alex’s partner and co-owner of FLWR Shop)
How Alex Vaughan Built a Beloved Flower Shop
Alex Vaughan of FLWR Shop in Nashville built her shop with her partner Quinn from nothing — no family money, no connections, just a rented house, a second mortgage, and a vision for what a flower shop in Nashville could be. In Episode 150, she traces the wild, winding path that took her from a hippie commune in the forest to a flower shop in Boston to celebrity orchid maintenance in LA, and eventually to the city she now calls home. We talk about what it actually took to open a shop, survive a tornado in March 2020, and come out the other side with a business — and a life — she’s genuinely proud of.
Join us as we chat with Alex about:
- Growing up in Miami with zero exposure to flowers
- Falling in love with flowers at a tiny flower shop
- Seeing a peony for the first time
- Working her way through flower shops in Boston, LA, and New York
- Meeting her partner Quinn through a shared courtyard
- Why they chose Nashville
- Moving to Nashville with $3,000 in a shoebox
- Opening their first shop: a Victorian four-square in East Nashville
- Renovating a shop while living upstairs
- Building a brand, not just a flower shop, in a city that didn’t yet have one like it
- Losing visibility after losing their retail location to a tornado
- Why physical presence matters for a flower business more than most people think
- Letting go of weddings and why that was the right call
- Why running events and retail simultaneously is really running two different businesses
The Original FLWR Shop
The new FLWR Shop
Connect with FLWR Shop:
TODAY’S EPISODE IS BROUGHT TO YOU BY:
Madrid Flower School
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy our conversation with Evelyn Krebs, owner of Stil & Stiele in Switzerland. Click here to listen.
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