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BB Podcast Episode 92: Sarah Shell


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Today we’re visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina.  Join us as we talk with Hannah about:

  • her “tiny career detour as a lawyer” and how she found her way back to flowers
  • finding the education she needed to learn floral design techniques
  • why she added a retail shop to her existing wedding/event business
  • opening a retail shop during a pandemic
  • building a team while allowing each employee to work within their strengths
  • the importance of having a business coach
  • utilizing interns in a flower business
  • planning, pricing, and hosting workshops for her community
  • finding work/life balance in the wedding industry
  • the lesson she learned from having children while running Fern
  • serving her local community through the Fern retail shop

Sarah Shell designing the flower bar at Fern Studio Flowers


flower bar at Fern Studio Flowers in Columbia

Retail space at Fern Studio Flowers in Columbia, South Carolina


Website | Instagram

Sarah Shell, owner of Fern Studio Flowers, working on a tablescape for an event in her flower shop

Images: courtesy of Josie Derrick Photography

Today’s Episode is brought to you by:

Built for floral designers and farmer florists. Resources you can trust. Click here to learn more.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also enjoy our conversation with Holley Simmons, owner of She Loves Me.  Click here to listen.




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