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BB Podcast Episode 92: Sarah Shell

 

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Today we’re visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina.  Join us as we talk with Hannah about:

  • her “tiny career detour as a lawyer” and how she found her way back to flowers
  • finding the education she needed to learn floral design techniques
  • why she added a retail shop to her existing wedding/event business
  • opening a retail shop during a pandemic
  • building a team while allowing each employee to work within their strengths
  • the importance of having a business coach
  • utilizing interns in a flower business
  • planning, pricing, and hosting workshops for her community
  • finding work/life balance in the wedding industry
  • the lesson she learned from having children while running Fern
  • serving her local community through the Fern retail shop

Sarah Shell designing the flower bar at Fern Studio Flowers

LINKS MENTIONED IN EPISODE 92:

flower bar at Fern Studio Flowers in Columbia

Retail space at Fern Studio Flowers in Columbia, South Carolina

FIND FERN STUDIO FLOWERS HERE:

Website | Instagram

Sarah Shell, owner of Fern Studio Flowers, working on a tablescape for an event in her flower shop

Images: courtesy of Josie Derrick Photography

Today’s Episode is brought to you by:

Built for floral designers and farmer florists. Resources you can trust. Click here to learn more.


Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee


If you enjoyed this episode, you might also enjoy our conversation with Holley Simmons, owner of She Loves Me.  Click here to listen.

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