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Ep. 149: Sophie Felts & Erica Gamble                        

Mountain Flower Farm: The Power of Knowing Your Grower

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Decades in the Soil at Mountain Flower Farm

Walt Krukowski didn’t set out to become a flower grower for life — he just wanted to grow something, make a little money, and have the winters free to ski in Vermont. Nearly three decades later, Mountain Flower Farm has become a thriving operation across 10 acres, known for its organic peonies, hydrangeas, and the idea that growers and floral designers succeed best when they’re genuinely connected to each other. In this conversation (Ep. 148), Walt shares the honest, unhurried story of how the farm evolved, what he’s learned about building something that lasts, and why the relationship between farmers and florists matters more now than ever.

Pastelegance peony

Join us as we chat with Walt about:

  • Why Mountain Flower Farm shifted away from annuals and now grows more hydrangea by volume than any other crop
  • The ecological balance that comes with decades of organic farming — and why the first five years are the hardest
  • What it’s really like to farm with a family: the postcard moments, the missed dinners, and the real sacrifices
  • How he keeps the farm manageable year-round
  • Growing peony roots as a secondary business and the ripple effect of helping new farms get established
  • Consulting services Walt offers for aspiring flower farmers, and the free Peony Blueprint resource on the Mountain Flower Farm website
  • How to order from Mountain Flower Farm — and what floral designers can expect from the process
  • Shipping logistics: why Walt only ships Mondays and Tuesdays, and the case for air shipping as an alternative to FedEx
  • Why floral designers who build direct relationships with growers tend to see their businesses grow
  • The most popular peony varieties right now for wedding florists, including a surprising answer about what outsells everything else
  • Tips for conditioning peonies after arrival

Connect with Mountain Flower Farm:

Etched Salmon peony

TODAY’S EPISODE IS BROUGHT TO YOU BY:

madrid flower school

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Click here to learn more!

Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee


If you enjoyed this episode, you might also enjoy our conversation with Rachel Nafis, owner of Psalter Farm Flowers – an urban flower farm in San Diego. Click here to listen.

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