Latest Podcast

BB Podcast Episode 84: Holley Simmons

Subscribe to the Podcast: Apple Podcast | Google Podcast | Spotify

The owner of She Loves Me, a flower in Washington, DC straightening the greeting cards in her merchandise display

Today we’re visiting with Holley Simmons, owner of She Loves Me in Washington, D.C.  Holley’s background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about:

  • how terrariums led her from a career as a food reporter to opening a flower shop
  • her willingness to make mistakes as long as they result in lessons learned
  • running a flower delivery business vs. a retail business
  • moving away from the mindset hangup of “I’m just a florist”
  • the importance of staying connected to your community
  • her best tip on approaching others about collaborating
  • the one promotion that caused her delivery business to explode during the pandemic
  • opening 2 retail flower shop locations at once
  • working with a broker to find a suitable retail space and negotiate the lease
  • visual merchandising tips
  • the importance of having business systems in place
  • the Forever Yours Collection, her a la carte wedding service

Clear glass door with the name of She Loves Me painted in white sits ajar inviting you into the flower shopBefore and after renovation images of the She Loves Me flower shop Holley Simmons, owner of the She Loves Me flower shop, sitting in a rattan chair surrounded by fresh and dried flower displays



Website | InstagramDesign Sponge Feature

Images by: Anna Meyer Photo | Megan Graham Photo | arrangement pictured w/ pink dress made alongside Saipua

The Botanical Brouhaha Podcast is brought to you by:


A curated collection of floral resources you can trust.  Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

If you enjoyed this chat with Holley, you might also enjoy our podcast interview with Natalie Gill, owner of Native Poppy. Click here to listen.




  1. Brinkley says:

    Im so happy for you Holls! I miss my best friend!


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share your Thoughts:

Thank you for subscribing!

Subscribe and stay connected

This site may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. It is being made available in an effort to provide educational information about all things related to floral design and production. It is believed that this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is available for viewing without profit to those who have an interest in reading or viewing the website information for educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. If your copyrighted material appears on this web site and you disagree with our assessment that it constitutes "fair use," please contact us and we will remove it from our site.