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BB Podcast Episode 84: Holley Simmons

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The owner of She Loves Me, a flower in Washington, DC straightening the greeting cards in her merchandise display

Today we’re visiting with Holley Simmons, owner of She Loves Me in Washington, D.C.  Holly’s background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about:

  • how terrariums led her from a career as a food reporter to opening a flower shop
  • her willingness to make mistakes as long as they result in lessons learned
  • running a flower delivery business vs. a retail business
  • moving away from the mindset hangup of “I’m just a florist”
  • the importance of staying connected to your community
  • her best tip on approaching others about collaborating
  • the one promotion that caused her delivery business to explode during the pandemic
  • opening 2 retail flower shop locations at once
  • working with a broker to find a suitable retail space and negotiate the lease
  • visual merchandising tips
  • the importance of having business systems in place
  • the Forever Yours Collection, her a la carte wedding service

Clear glass door with the name of She Loves Me painted in white sits ajar inviting you into the flower shopBefore and after renovation images of the She Loves Me flower shop Holley Simmons, owner of the She Loves Me flower shop, sitting in a rattan chair surrounded by fresh and dried flower displays

LINKS MENTIONED IN EPISODE 84:

LEARN MORE ABOUT SHE LOVES ME HERE:

Website | Instagram | Facebook | Design Sponge Feature

Images by: Anna Meyer Photo | Megan Graham Photo | arrangement pictured w/ pink dress made alongside Saipua


The Botanical Brouhaha Podcast is brought to you by:

A curated collection of floral resources you can trust.  Click here to learn more.


Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee


If you enjoyed this chat with Holley, you might also enjoy our podcast interview with Natalie Gill, owner of Native Poppy. Click here to listen.

 

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  1. Brinkley says:

    Im so happy for you Holls! I miss my best friend!

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