Your weekly source of floral inspiration, sage advice, industry news and encouragement. Written with floral designers and boutique farmer florists in mind.


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BB Podcast Episode 56: Janne Ford

Feb 23, 2020

Janne Ford stands between two trees holding a floral arrangement tied with long, gray-blue fabric

Today we’re visiting with Janne Ford, owner of Janne Ford Floral Photography to discuss:

  • her transition from the fashion industry to a niche in floral styling & photography
  • why she felt a natural connection to the Instagram platform
  • the images that helped her Instagram account gain popularity
  • the opportunity that opened the door to her floral still life photography niche
  • how she chooses the images she shares on social media
  • her thoughts on flower arranging vs. floral styling
  • the services she provides to clients
  • how she utilizes Pinterest, Instagram, and her blog
  • why she prefers to post on Instagram 3 times per week
  • how she organizes her images
  • why she prefers to post to social media in real time rather than scheduling her posts
  • the photo editing apps and software she uses


A pink rose sits in the middle of a sparse floral arrangement on a wooden table

An orange and pink floral arrangement sits on a beige tablecloth next to two golden pears



A pink floral arrangement sits in a golden vase in front of a window on a wooden table


    Website | Instagram | Facebook | Upcoming Workshop (France) | Twitter

Today’s episode is brought to you by:

Are you a little more flower obsessed than your average travel partner? Cape Lily creates botanical journeys for flower + travel passionate creatives like you! Join Cape Lily in London, New York, and South Africa in 2020. Coming in 2021: Japan. Click here for more info.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee




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