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BB+ Episode 8: Joseph Massie on Working Through A Pandemic

Jun 3, 2020

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Florist Joseph Massie works on a ivory flower arrangement of dahlias and roses


Joseph Massie | Joseph Massie Flowers + Joseph Massie at the UK School of Floristry 

TOPIC: Working Through A Pandemic

When the COVID-19 pandemic shut down his city, Joseph got to work figuring out how to handle a sudden halt of business cash flow due to wedding postponements, class cancellations, and budget restraints on commissioned work. Because he envisions his business being around for years to come, Joseph knew he had to play the long game and make decisions based on building the long-term relationships he’ll need to sustain his business post-pandemic. He shares two important skills he’s learned while trying to find the opportunities in what he calls his “blank slate moment” when business as he once knew it all changed.

Join us as we talk about:

  • handling staffing during the pandemic shut down
  • dealing with the confusion and insecurities created by an unprecedented situation
  • offering great customer service during challenging times
  • handling wedding postponements with grace
  • finding opportunities in the “blank slate moments”
  • why he decided to postpone the launch of his online school until 1 July 2020 (it’s right around the corner!)

Coral and cream dahlia floral arrangement designed by UK Florist Joseph Massie

Joseph’s Advice for Carrying On During the Pandemic:

  1.  Prioritize – Determine what’s essential, what you can do in the here and now, and what’s important to you.
  2. Innovate – Look for new ways to serve your clients, team, and community.

Mentioned in BB+ Episode 8 with Joseph Massie:

Podcast Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

Photography: Stella Photography



  1. Val Hilton says:

    Joseph is so inspiring Thankyou so much .


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