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BB Podcast Episode 62: Mattie Bush

May 25, 2020

Blonde woman, Mattie Bush, outside Amelia's Flower Truck

Today we’re visiting with Mattie Bush, owner of Amelia’s Flower Truck & Amelia’s Flowers located in Nashville, Tennessee to discuss:

  • How she dreamed up and executed the flower truck concept without a background in the floral industry
  • How she scaled her business quickly to include 3 flower trucks
  • Why she decided to add retail shops in her business model
  • The challenges of selling flowers from a mobile truck
  • Details on sourcing her flower trucks and the accessories she needed to complete the flower truck concept
  • The story behind the names of her trucks: Amelia “Amy”, Rory, and Melody
  • Why she’s chosen not to include wedding/event florals in Amelia’s business model (with a few exceptions…for now)
  • The merchandise and flower options offered by Amelia’s Flowers
  • The process of shifting to flower deliveries during the pandemic
  • How she sources the flowers she sells from the flower bars on the trucks and in the shops
  • The challenges of growing quickly and finding community in a unique niche
  • Her dreams for the future of Amelia’s Flowers

Amelia's white flower truck parked in front of Tennessee retail shop Amelia's green flower truck parked in front of a Nashville business Young woman choosing flower stems from Amelia's Flower Truck

LINKS MENTIONED IN EPISODE 62:

Amelia's Flower Shop storefront resembling a Paris market with bistro tables outside

The flower bar at Amelia's Flower Shop with wood work table in center on vintage rug

Amelia's Flower Shop in an industrial brick building with large steel windows in Tennessee

SEE MORE OF AMELIA’S FLOWER TRUCK HERE:

    Website Instagram | Facebook Pinterest 

SEE MORE OF AMELIA’S FLOWER SHOPS HERE: 

    Website Instagram


Today’s episode is brought to you by:

Click here  to learn more about online business courses and free training for florists including Flower Math: The Florist’s Guide To Pricing & Profitability, and Wedding Templates to help you streamline your proposal process and help clients book more quickly.


Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Landon McGee

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