flowers + reading
all images courtesy of Zuzi Salajkova at Stella Photography
You’re in for a treat! In this episode, Joseph shares behind-the-scenes details of the making of his new book, The Flower School. From writing a book proposal and finding an agent, to working with a publisher, choosing content, and designing a book cover, Joseph is candid about the process. And, if you know anything about Joseph, you know he brings a bit of humor to every conversation.
Joseph says he wrote this first book with his 16 year old self in mind — remembering when he was starting out and needed a comprehensive floristry guide that he could actually afford. He’s hoping it’ll serve you well!
“My life to date has been a chequer board of experiences. On one hand there are my doggedly pursued goals, hard fought and hard won, and on the other, the bright, glittering opportunities which I’ve been deeply lucky to have fall into my life. How else can I explain how my very first job would spark something within me and lead on to enjoy the most enriching of careers? The journey I’ve taken I cannot wholly take credit for – it’s certainly not all down to me – although I could be painted as a far more dynamic maverick if I were to lead you to that conclusion.
It is my hope that this book falls into the latter category for you, as something bright and glittering, which will fall into a space on your lap, your book shelf or your coffee table, and lead you to find some wonderful, beautiful things. I hope it will light up something within you, and help you cultivate creativity, and beauty, and joy and more.
This book, my first, is much more for you than it is for me. Use it well; make everything beautiful.
I really, really hope you love it.”
The Flower School takes you by the hand and expertly guides you step-by-step through design principles and twenty-five floral projects to empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure.
Host: Amy McGee (Founder: Botanical Brouhaha + Bloom Trust Co.)
BB Podcast Sound Engineer: Grayson McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy hearing how Joseph became the youngest designer ever to win 5 consecutive RHS Chelsea Flower Show Gold Medals. Click here to listen.
This site may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. It is being made available in an effort to provide educational information about all things related to floral design and production. It is believed that this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is available for viewing without profit to those who have an interest in reading or viewing the website information for educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. If your copyrighted material appears on this web site and you disagree with our assessment that it constitutes "fair use," please contact us and we will remove it from our site.