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BB+ Episode 6: Joseph Massie on Training, Competing, & Winning

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Joseph Massie tweaking a white floral arrangement in front of a wall with butterfly art


Joseph Massie | Joseph Massie + Joseph Massie Flowers + UK School of Floristry

TOPIC: Training, Competing, & Winning

Over the years, we’ve had the honor of featuring Joseph Massie’s work on the Botanical Brouhaha blog many times. From his rose tunnel installation in honor of the 90th birthday of Her Majesty the Queen to the stunning living dress he designed for Strictly Come Dancing judge Arlene Phillips to wear to the National Television Awards (NTAs), Joseph’s work has long intrigued us. But when I sat down with Joseph recently, there was one thing in particular on my mind. I wanted to know how he became the youngest designer to win 5 consecutive Chelsea Flower Show Gold Medals. How does one attain that honor at such a young age? What had he done behind the scenes to prepare for such a lofty goal?

Our conversation was casual and fun. Joseph’s wit (and hilarious sarcasm) made the time fly by way too fast. Before I knew it, we were flying through his memories of being a 14 yr old teenager looking for a weekend job, winning the British Florist Association Young Florist of the Year, walking away with his 5th Chelsea Flower Show Gold Medal, and buying a school.  I hope you enjoy today’s episode as much as I enjoyed the visit with Joseph.

A floral arrangement with salmon Barberton daisies sitting in front of a white wall with monochrome art

Mentioned in BB+ Episode 6: 

Podcast Host: Amy McGee (Botanical Brouhaha)

Photography: Stella Photography




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