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BB Podcast Episode 60: Jessica Hall + Stephanie Auville

Apr 27, 2020

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Harmony Harvest Farm owners in the greenhouse

The ‘Mother-Daughter Trifecta’ (L-R): Jessica Hall, Chris ‘Lady Monarch’ Auville, Stephanie Auville

Today we’re visiting with sisters Jessica Hall & Stephanie Auville, from Harmony Harvest Farm in Weyers Cave, Virginia to discuss:

  • the beach-side conversation that led to the creation of their family-run business – Harmony Harvest Farm
  • the scope of what they grow on their flower farm
  • the services they provide to their retail and wholesale customers
  • their thoughts on the importance of learning to ship their product efficiently (they’ve just released The Flower Shipping Course to help others do the same)
  • what a typical farming year looks like at Harmony Harvest Farm
  • the team structure responsible for managing the flower farm
  • the advantages of working together in a family business
  • how they spend their off season
  • their decision to purchase the manufacturing of a flower frog originally manufactured by Dorothy Biddle Services
  • how they discovered the flower frog business was for sale, what they purchased in the deal, and how they transitioned into production as Floral Genius

A bundle of purple monarda being held at Harmony Harvest Flower Farm

Monarda – grown by Harmony Harvest Farm

Flower frog collection made by Floral Genius

Sampling of Floral Genius Flower Frogs

LINKS MENTIONED IN EPISODE 60:

Owner Jess of Harmony Harvest Farm with bouquet of flowers she grew and wearing a COVID mask

Jess – looking like a BOSS – in her COVID mask

The Happy Box of flowers on a stainless steel table next to a small red and white flower display

The Happy Box 2.0 (3.0 now available!): This edition buddies happy daffodils with extraordinary anemones! Included: A 15-stem bunch of Virginia-grown flowers,  a 2” square flower frog pin holder,  a complete video to help you learn the HHF foam free ways, and a new project which teaches you the anatomy of a flower and how it survives.

The Bouquet Box sitting on an antique, white dresser with wild flowers spilling out of an open drawer

The Bouquet Box by HHF: Filled with a generous collection of Virginia-grown flowers straight from the flower farm. Now available in a specially crafted box edition that can be shipped directly to your door!

SEE MORE OF HARMONY HARVEST HERE:

    Website | Instagram FacebookPinterest | Floral Genius Website | The Flower Shipping Course

Bridal Bouquet of peonies, poppies and lavender flowers grown by Harmony Harvest Farm held by bride in white lace wedding gown

Harmony Harvest Farm Wedding Flowers | The Commoneer


Today’s episode is brought to you by:

 

***WINNER ANNOUNCED 5/3/2020: Congrats to Kim at The Twisted Posy!

WIN A FLOWER FROG FROM FLORAL GENIUS (and we’ll drop a Botanical Brouhaha goodie in the box, too!):

  1. Join our mailing list if you haven’t already (that’s how we connect with our flower friends with news, resources, and a monthly newsletter!) Click Here
  2. Leave a comment below (so we know you’re hoping to win!)
  3. Great news! This giveaway is open to ALL BB Podcast listeners. Good Luck!
  4. Deadline to Enter: 11:59 PM Central on Saturday, May 2, 2020. Winner chosen in random drawing. Winner will be contacted by BB via email.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

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  1. Kim H says:

    I love using frogs and just found this company. So exciting ❤️

  2. Laura says:

    Was great to hear the backstory on how your company started. Would love to try your frogs.

  3. Anna C says:

    Woohoo! Love this and would super love to win! ♥️♥️♥️

  4. Kirstin says:

    Love what you do, and listening to your podcast! Would love to have fun playing with that frog and compare it to my others!

  5. Teresa says:

    Would love to try your frogs!

  6. Haley says:

    Thanks for the podcast! I’ve been interested in trying a frog!

  7. lisa Hunt says:

    Would love to try your frogs!

  8. Thierry says:

    Let’s all make Ikebanas!!

  9. Erin Bing says:

    Thanks for the fun newsletter! Look forward to trying out the flower frog with things blooming in the garden. Love the creative outlet.

  10. Jane says:

    Podcasts have been so great to listen to in these times! I’m looking forward to listening to more (and I would love to win the flower frog)! Thanks so much for all that you do for our flower community. You are making a great difference.💕

  11. Always enjoy your podcasts! I love flower frogs and would love to add to my collection.

  12. Karen says:

    Thank you so much for all the fascinating reading information, the fantastic photos and so much more! I live in South Africa and have been in national lockdown for 5 weeks now – no access to flowers at all, as our industry is also deemed “nonessential”. The information you share via email is of so much value to me, it makes my day so positive, it give me hope, it makes me dream in the meantime – I yearn for the day that I can fill my arms with bundles of floral joy!

  13. Now that I’ve mastered chicken wire (floral wire) I am starting to use frogs — and love these from Floral Genius. Just waiting for my poppies to “pop” out of the ground because I know they will look soooo pretty in the arrangement held by these frog pins. Thank you!

  14. Thanks for all the inspiration. Love you guys x

  15. Dana Posten says:

    Loved this episode! I met Jessica a few years ago at Hope Flower Farm for the second year of Flowerstock. Floral Genius was fairly new at the time & I was so excited to hear about the production of the frogs. Stephanie is always helpful rushing an order to me.
    Amy I really appreciate the community you’ve built and the terrific podcast. I’ll be returning to Bryan anytime you’re doing a Garden Style Workshop. The last one was incredible!

  16. Jane Ellen says:

    Your podcast opened my eyes to the industry. As growers, and suppliers you have created a life that is true to your values of family and hard work while appreciating nature’s richness and sharing that joy.
    Thank goodness for you all!

  17. Ashley says:

    I’m a big fan of BB and Harmony Harvest! I’ve wanted to get creative with a frog for a long time now so looking forward to the opportunity!

    Thank you!
    Ashley M

  18. Amy v says:

    Loved the podcast interview and would love to win a flower frog!

  19. Ally says:

    Loved listening to their interview, hands down this interview is in my top 5 of BB podcasts! They remind me so much of my sister and I. Following the podcast I quickly went on to follow them on Insta. I’ve never arranged flowers with a flower frog so I would love to get my hands on one their frogs!

  20. R Powe says:

    Working with a flower frog is a goal for me this year. I would love to win one.

  21. I would love to win one of their frogs- I’ve been wanting to try them!! So exciting!

  22. Emily Lin says:

    Still trying to get the hang of floral frogs! Love to learn!

  23. Holly B says:

    Floral Frogs are all the rage. I’d love to win one of these and jump on the bandwagon!

  24. Just learning how to use flower frogs and would love a good one to try out!

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