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Episode 120: Francoise Weeks                                

Living Dress by Joseph Massie

living dress by Joseph Massie

Joseph Massie recently designed this stunning living dress for Strictly Come Dancing judge Arlene Phillips to wear to the National Television Awards (NTAs). The dress was decorated with real flowers used for homeopathic remedies: clematis, roses, hydrangeas and others.

living dress by Joseph Massie

Purple living dress by Joseph Massie

Arlene and Joseph are lending their support to a campaign launched by eleven homeopathic charities and associations, including the British Homeopathic Association (BHA) and the Homeopathy Action Trust (HAT). The campaign aims to raise awareness of homeopathy and the organization’s useful and informative website:

living dress by Joseph Massie

The dress was the inspiration of award-winning floral artist (five consecutive RHS Gold Medals and four Best in Show awards from the RHS Chelsea Flower Show) Joseph Massie. Months of work went into designing and making the dress, with Massie and his team spending over 100 hours painstakingly attaching each petal onto the fabric.

The botanicals used within the dress include Clematis, Roses, Hydrangea, African violets, Olive, Chrysanthemum, Arabicum, Hyacinth and Jasmine, all entwined in Massie’s signature style to create a truly sumptuous bouquet.

Joseph Massie

Joseph Massie's living dress

From Joseph: “It was such a pleasure to collaborate with these two leading homeopathic charities to create such a fabulous piece of floral couture for Arlene to wear at the NTA’s. It was a really wonderfully creative project to design a piece of couture that was both, light and elegant, but also able to hold an array of beautiful blooms. Floral couture has always been a big part of my practice, and to work with these charities to promote such a good cause was a real pleasure.”

To see more of Joseph Massie’s work:

If you enjoyed Joseph Massie’s living dress, click here to hear him on the BB Podcast!



  1. jen Piazza says:

    Inspiring! Last week was able to attend a lecture led by Lisa Waud of Flower House Detroit. This dress by Joseph Massie, what Lisa did with flowers and a tear-down house- pushing boundaries and in the end it is all for the sake of beauty ( fantastically impermanent), plain and simple and I love it.


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