Alex Vaughan Bet Everything on FLWR Shop: Part 2
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Alex (left) and Quinn (Alex’s partner and co-owner of FLWR Shop)
Rebuilding FLWR Shop’s Business Model
In part two (Ep. 151) with Alex Vaughan of FLWR Shop in Nashville, Tennessee we dig into the real, tactical side of her decision to step away from wedding florals. Alex opens up about the politics and power dynamics of working with luxury wedding planners, the financial reality of pivoting to retail and corporate events, and how she and her husband Quinn split the business responsibilities between them. She also gets specific about staffing, delivery logistics, website headaches, and what it actually means to lead a team well.
Join us as we chat with Alex about:
- Why she stepped back from wedding florals to focus on retail
- Taking a public political stance and the fallout with wedding planners
- The power dynamics between florists and luxury wedding planners
- Advice for florists considering adding planning services to their business
- Rebuilding revenue through a new retail location and corporate events
- Team structure and staffing at a full-service flower shop
- Website and POS struggles (Squarespace, Hana, and exploring Shopify)
- Delivery logistics and staying a day ahead of orders
- How she and Quinn divide roles in the business
- Gift buying philosophy and building a cohesive brand
- Social media approach and staying personally involved with followers
- Making hard financial decisions
- Defining good leadership and what it means to be a good boss
- Her new brand and business consulting offering
FLWR Shop
Connect with FLWR Shop:
TODAY’S EPISODE IS BROUGHT TO YOU BY:
Madrid Flower School
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy our conversation with Stacy K Ercan, owner of Stacy K Floral in Rochester, New York. Click here to listen.
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