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Episode 122: Imelda Ramos                                  

How Stacy K Built a Solid Flower Shop Foundation

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Flower Shop owner Stacy K Ercan of Stacy K Floral Standing in her shop

The Art of Diversification in Growing a Flower Shop

Stacy K Ercan, owner of Stacy K Floral in Rochester, New York joins us to talk all things retail floristry in Ep. 116. She shares the details of the expansion of her flower shop, which now includes a collaborative space complete with a coffee counter and a selection of gifts. Her offerings have blossomed to encompass everyday arrangements, plants, subscription services, a la carte weddings, and even styling projects for business clients. She’s also embraced the trend of faux and everlasting floral arrangements, showcasing her adaptability and creative vision. If you’re a retail florist, you don’t want to miss this insightful conversation!

the flower shop showroom floor at Stacy K Floral in New York

Join us as we chat with Stacy K about:

  • business expansion and offerings
  • motivation and retention of team members
  • diversifying flower shop revenue streams
  • knowing when it’s time to take a leap and scale up
  • marketing strategies for flower shops

Links mentioned in this episode:

Connect with Stacy K Floral:

a flower arrangement of peach roses, lavender larkspur and pink peonies available in New York flower shop Stacy K Floral

Today’s Shout Out:

Evelyn Streeter | Owner of Eve Floral Co

 We appreciate you, Evelyn! Thanks for being an important part of the BB Community.

Want Natalie & Amy to shout out one of your flower friends or a supportive flower colleague during the BB Podcast? Visit our mailbox and click on the ‘PERK’ tab.

Today’s Episode is Brought to You By:

THE FLOWER FREELANCE INTENSIVE
MARCH 18-22, 2024

A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!

Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

Some imagery in this post courtesy of Erich Camping Photography

If you enjoyed this episode, you might also love our conversation with Steven Dyme of Flowers for Dreams. Click here to listen.

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