How Stacy K Built a Solid Flower Shop Foundation
Subscribe to the Podcast: Apple Podcast | Google Podcast | Spotify
The Art of Diversification in Growing a Flower Shop
Stacy K Ercan, owner of Stacy K Floral in Rochester, New York joins us to talk all things retail floristry in Ep. 116. She shares the details of the expansion of her flower shop, which now includes a collaborative space complete with a coffee counter and a selection of gifts. Her offerings have blossomed to encompass everyday arrangements, plants, subscription services, a la carte weddings, and even styling projects for business clients. She’s also embraced the trend of faux and everlasting floral arrangements, showcasing her adaptability and creative vision. If you’re a retail florist, you don’t want to miss this insightful conversation!
Join us as we chat with Stacy K about:
- business expansion and offerings
- motivation and retention of team members
- diversifying flower shop revenue streams
- knowing when it’s time to take a leap and scale up
- marketing strategies for flower shops
Links mentioned in this episode:
- Winter Swan
- Fleurish Co
- Curate
- Holly Chapple
- Chapel Designers
- David Beahm
- Pigment
- Sophie Felts Floral Design | Floral Freelance Intensive
Connect with Stacy K Floral:
- Instagram: @stacykfloral
- Website
Today’s Shout Out:
Evelyn Streeter | Owner of Eve Floral Co
We appreciate you, Evelyn! Thanks for being an important part of the BB Community.
Want Natalie & Amy to shout out one of your flower friends or a supportive flower colleague during the BB Podcast? Visit our mailbox and click on the ‘PERK’ tab.
Today’s Episode is Brought to You By:
THE FLOWER FREELANCE INTENSIVE
MARCH 18-22, 2024
A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
Some imagery in this post courtesy of Erich Camping Photography
If you enjoyed this episode, you might also love our conversation with Steven Dyme of Flowers for Dreams. Click here to listen.
Leave a Reply
Share your Thoughts:
Subscribe and stay connected
This site may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. It is being made available in an effort to provide educational information about all things related to floral design and production. It is believed that this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is available for viewing without profit to those who have an interest in reading or viewing the website information for educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. If your copyrighted material appears on this web site and you disagree with our assessment that it constitutes "fair use," please contact us and we will remove it from our site.
Comments: