What Actually Happens Inside Bloom Trust Co. (with Shelley O’Neill)
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all images courtesy of Lee Kriel Photography
In the Words of a Bloom Trust Co Member
We admit it: we’re not the best at marketing, and it turns out a lot of people who follow our work have no idea what Bloom Trust Co actually is and what we do for florists. So in this episode (Ep. 152), we thought who better to share what BTCO is than Shelley O’Neill, a former fourth-grade teacher turned florist who recently added a retail shop called Oyster Flower Co. to her existing wedding flower business in Annapolis, Maryland!
Shelley walks us through what pulled her into CIRCLE (we talk more about that in the episode), what’s kept her in Bloom Trust Co. for three years running, and together we break down exactly what’s inside: the resource library, Office Hours, meetups, a members-only podcast called The Back Room, and the Flowering with Purpose grants.
If you’re a florist (of any kind — retail florist, wedding/event florist, or farmer florist), we built the BTCO community for you! We’re in no hurry to expand it beyond the point where we know your name and your business model. We thrive on the connections and relationships built slowly with an attention to trust and accessible floral resources.
When you succeed, we all succeed! We firmly believe that. It’s why we do what we do.
In this episode, we talk with Shelley about:
- Her path from event planning to full-time floristry to opening Oyster Flower Co.
- Leaving a career as a fourth-grade teacher for flowers
- Opening a retail flower shop and finding the support of the BTCO community along the way
- The real difference between CIRCLE (8-week deep dive, twice a year) and Bloom Trust Co. (year-round community)
- The scope of floral resources inside Bloom Trust Co
- How Office Hours work and why they’re never recorded
- The Flowering with Purpose grant and past recipients
You can learn more about Bloom Trust Co here.
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy hearing our original vision for BTCO. Click here to listen.
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