Your weekly source of floral inspiration, sage advice, industry news and encouragement. Written with floral designers and boutique farmer florists in mind.

Archives

Latest Podcast

BB Podcast Episode 51: Lorna Stuart Trainor

Nov 25, 2019

Subscribe to the Podcast: Apple Podcast | Google PodcastSpotify

Lorna Stuart Trainor in a black-and-white striped shirt

Today we’re visiting with Lorna Stuart Trainor, owner of A Room in Bloom located in Athlone, Ireland to discuss:

  • her winding career path from archaeology to floristry
  • how she decided it was time to take a leap and open her own retail flower shop
  • the loneliness of being a business owner and how she has overcome it
  • the conversation which led her to rethink her business model
  • her transition from retail florist to by-appointment only event florist
  • customer reactions to her business model shift
  • the value of both hiring freelancers and working as a freelancer
  • handling the expectations of clients
  • the special bond she’s created with two of her industry peers, Jenny and Sylvia
  • the weekend she won two awards for her wedding florals and…Rugby Player of the Year!

Wedding Storytellers

Mentioned in Ep. 51 with Lorna Stuart Trainor:

A bride and bridesmaids with floral design by Lorna Stuart Trainora wedding by Lorna Stuart Trainor

Kelly McAllister Photography


See more from Lorna Stuart Trainor here:

Website | Instagram | Facebook  | Pinterest Twitter

Jenny Murphy, Lorna Stuart Trainor, and Sylvia Abraham pose in front of a floral arrangement

(L-R) Jenny Murphy, Lorna Stuart Trainor, Sylvia Abraham


Today’s episode is brought to you by:

Keeping Florists Blooming Since 1950 – ‘When you Succeed, We Succeed.’

 

The Greenleaf shipping division and knowledgeable sales reps make it possible to experience Greenleaf flowers even if you aren’t close to a physical location. Click here to follow Greenleaf on Instagram. Click here to sign up and become a Greenleaf customer.


Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

FILED IN:

SHARE ON:

Comments:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share your Thoughts:

Thank you for subscribing!

Subscribe and stay connected.