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BB Podcast Episode 52: Liza Lubell

Dec 9, 2019

“We try to add a thoughtful layer to the post-event hustle.”

-Liza Lubell | Garbage Goddess + Peartree

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

  • how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
  • her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
  • the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
  • the process of recycling post-event flowers and supplies
  • the fee structure for Garbage Goddess services
  • partnerships between Garbage Goddess and artists who create art with post-event flowers
  • her annual pilgrimage/retreat to Costa Rica
  • environment-friendly installations
  • how she measures success

Heather Waraksa Photography

Links mentioned in Episode Fifty-Two:

See more of Liza’s work here:

Peartree:     Website | Instagram | Facebook 

Garbage Goddess:     Website |   Instagram


Today’s episode is brought to you by:

We LOVE bringing you the stories behind the businesses owned by our friends and colleagues in the floral industry! To continue bringing meaningful content, we need your support. If you enjoy the BB Podcast, please consider leaving us a review on iTunes and sharing the podcast with a friend. We appreciate you! Thanks for listening and helping us bring this dream to fruition over the past 3 years. We’re ready for Season 4!


Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Image of Liza Lubell courtesy of Sarah Elliot Photography

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