Your weekly source of floral inspiration, sage advice, industry news and encouragement. Written with floral designers and boutique farmer florists in mind.


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BB Podcast Episode 52: Liza Lubell

Dec 9, 2019

“We try to add a thoughtful layer to the post-event hustle.”

-Liza Lubell | Garbage Goddess + Peartree

Liza Lubell stands in front of a wall of potted green plants

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

  • how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
  • her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
  • the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
  • the process of recycling post-event flowers and supplies
  • the fee structure for Garbage Goddess services
  • partnerships between Garbage Goddess and artists who create art with post-event flowers
  • her annual pilgrimage/retreat to Costa Rica
  • environment-friendly installations
  • how she measures success

A floral arrangement sits on a clear plastic stand in front of a pink backdrop

Heather Waraksa Photography

Links mentioned in Episode Fifty-Two:

Liza Lubell's team poses on stairs with bundles of colorful flowersLiza Lubell helps set up a large purple floral installation Liza Lubell hands a bundle of red roses to a co-worker in a gray sweatshirt

See more of Liza Lubell’s work here:

Peartree:     Website | Instagram | Facebook 

Garbage Goddess:     Website |   Instagram

Today’s episode is brought to you by:

We LOVE bringing you the stories behind the businesses owned by our friends and colleagues in the floral industry! To continue bringing meaningful content, we need your support. If you enjoy the BB Podcast, please consider leaving us a review on iTunes and sharing the podcast with a friend. We appreciate you! Thanks for listening and helping us bring this dream to fruition over the past 3 years. We’re ready for Season 4!

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Image of Liza Lubell courtesy of Sarah Elliot Photography




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