How iBuyFlowers Helps You Buy Farm Direct
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Direct Sourcing for Fresher Flowers with iBuyFlowers
In today’s BB Podcast episode (No. 137), we’re visiting with Wilfred de Wit, founder and CEO of iBuyFlowers where florists and event planners can shop online for wholesale flowers directly from 100+ farms in both the US and abroad. Will shares his background in the floral industry and the challenges he witnessed, leading to the inception of his company. The conversation covers the importance of transparency, ethical sourcing, and customer education. Will also talks about his hopes for the role AI will eventually play in personalizing orders for iBuyFlowers customers. If you’re looking for a company who believes in building strong relationships with their growers and customers, this episode will be insightful. Will’s goal is to educate his customers about the benefits of ordering directly from growers, which can significantly improve the quality and longevity of their flowers.
Join us as we chat with Will about:
- the iBuyFlowers business model of connecting florists with flower growers
- challenges faced in the floral industry, including seasonal demand and supply issues
- sourcing flowers from Ecuador, Colombia, and U.S. growers, focusing on ethical practices
- his commitment to transparent pricing and customer satisfaction
- customizable purchasing options for florists, including box types and standing orders
- the integration of artificial intelligence to enhance the customer experience
- educating customers about flower variability and the importance of trust in the supply chain
SPECIAL OFFER FROM
For First Time iBuyFlowers Users:
Get $100 off a first order over $200. To claim this offer, use Voucher Code:
ibfmdpcbotanical100
Connect with iBuyFlowers:
TODAY’S EPISODE IS BROUGHT TO YOU BY:
Looking for floral resources? Bloom Trust Co is the place to find floral products, resources, and educational recommendations you can trust. Plus, you get a curated collection delivered right to your inbox each week in the BTCO member newsletter.
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also like our conversation with Marco Groot, CEO of Hilverda De Boer USA.
Click here to listen.
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