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BB Podcast Episode 59: Ellen Frost

Apr 13, 2020

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Ellen Frost of Local Color Flowers designing a flower arrangement in her Baltimore Maryland studio

Today we’re visiting with Ellen Frost, owner of  Local Color Flowers in Baltimore, Maryland to discuss:

  • how she’s able to source local flowers for her business year round
  • her unique business model which includes weddings, weekly orders, book clubs, open studio nights, and more
  • the Bloom Battle and Flower Trivia Nights hosted by Local Color Flowers
  • the structure of her team
  • how she transitioned from being in a business partnership to being a sole proprietor (and later, how she brought her husband on board full-time)
  • how she’s worked with local growers to establish winter crop availability
  • the logistics of sourcing locally
  • how she educates her customers about the cost of locally sourced flowers
  • how she insures her wedding clients are a good fit for her business model
  • the classes she offers to her community
  • offering the Local Color Flowers space for rent to the public
  • how she addresses sustainability in her business
  • the ordering challenges involved in sourcing locally
  • how she finds time to get away and travel with her husband each year


Local Color Flowers studio owned by Ellen Frost with large flower murals on the front walls in Baltimore at night

A close-up of peach ranunculus in a vase in Ellen Frost's Baltimore studio Floral arrangement of yellow parrot tulips, orange poppies, and sweet peas


A bride holding a bouquet of pink and coral flowers made by Ellen Frost, owner of Local Color Flowers


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Today’s episode is brought to you by:

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Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Images: Laura Chase de Formigny (headshot), Dani Leigh Photography (Bridal Bouquet)




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