How Layla Robinson Found Her Niche in Dried Flowers
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Embracing the Beauty of Dried Flowers
In today’s BB Podcast episode (No. 132), we’re visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations.
This conversation is specifically for you if: 1) you’re interested in dried flowers or 2) you’re struggling to find your niche in the floral industry.
Layla’s journey into the flower industry began over 15 years ago with fresh flowers. Living in the UK, she was inspired by the “buy local” movement and saw an opportunity to start a business that could be managed alongside raising her children. However, the challenges of growing, harvesting, arranging, and marketing fresh flowers while managing small children soon became apparent.
To extend her offerings throughout the year, especially during the cold Welsh winters, Layla began exploring dried flowers. She started foraging for materials like ivy, dried hydrangeas, and rose hips to create winter wreaths and arrangements. This exploration led her to appreciate the beauty and versatility of dried flowers, which allowed her to take her time with arrangements while her children played around her.
The COVID-19 pandemic was a pivotal moment for Layla. The cancellation of a wedding she had been planning for a year made her realize that the pressure of fresh flowers was no longer what she wanted. She decided to fully commit to dried flowers, a significant leap that brought her a sense of freedom and joy.
Join us as we chat with Layla about:
- her transition from fresh flowers to dried flowers
- her creative process and design philosophy in creating dried flower arrangements
- techniques for harvesting and drying flowers
- building a dedicated workspace for dried flower arrangements
- the types of commissions and projects she accepts
- pricing strategies and the importance of valuing creative work
- her future aspirations and goals in the flower industry, including a book release
Connect with Layla:
- Website
- TikTok
- Online Everlasting Flower Panel Course
- Everlasting Blooms (her book)
TODAY’S EPISODE IS BROUGHT TO YOU BY:
Looking for floral resources? Bloom Trust Co is the place to find floral products, resources, and educational recommendations you can trust. Plus, you get a curated collection delivered right to your inbox each week in the BTCO member newsletter.
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy our visit with Bex Partridge, owner of Botanical Tales. Click here to listen.
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