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BB Podcast Episode 29: Janelle Wylie

Oct 29, 2018

“I feel like it just fell in my lap. I feel like it just showed up and I either answered the door or I didn’t.”

-Janelle Wylie | Lavenders Flowers & Tono + Co

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Janelle Wylie with a yellow scarf and white dress

Sposto Photography

Today we’re sitting down with Janelle Wylie, owner of Lavenders Flowers & Tono + Co in Santa Ana, California, to discuss:

  • how she transitioned her career path from speech pathology to floral design
  • the impact Larry from Craig’s List has had on her career
  • why and how she rebranded Lavenders Flowers
  • how her degree in studio art taught her resourcefulness and helped her build a network of artistic colleagues
  • her Bohemian lifestyle while going to college and running a business during the early years
  • her unusual college graduation day
  • why she likens the floral industry to an accordion
  • her  uniquely qualified team
  • the importance of having a business-minded team member to counterbalance the artistic approach of a designer
  • how she keeps her team inspired
  • how she learned to dye silk
  • how she keeps up with inventory
  • her interest in the psychology of color

a purple and green floral arrangement by Janelle Wylie

Sposto Photography

Ryan Franklin Chin Photography

Links mentioned in Ep. 29 with Janelle Wylie:

A bride holding a bouquet with gray fabric by Janelle Wylie

Sposto Photography

Sposto Photography

Ryan Franklin Chin Photography

See more of Janelle Wylie’s work:

 Website: Lavenders Flowers | Tono + Co

Instagram: Lavenders Flowers | Tono + Co

Facebook:  Lavenders Flowers | Tono + Co

Pinterest: Tono + Co

A pink and yellow floral centerpiece by Janelle Wylie, owner of Lavenders Flowers & Tono + Co

Sposto Photography

Today’s episode is brought to you by:

Comprehensive online course with Holly & Evan Chapple coming in 2019.  Click here to join their subscriber list and be the first to know when the course is released.

BB Podcast Sound Engineer: Landon McGee




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