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The Poppy Approach to Wedding Florals

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Cameron Hardesty, founder of Poppy Flowers, making a floral bouquet

Poppy: Changing the Game of Wedding Flowers

In today’s BB Podcast episode (No. 130), we’re visiting with Cameron Hardesty, owner of Poppy, a wedding floral business based in the Washington, DC area that has seen rapid growth and success.

A transformative experience volunteering at the White House ignited Cameron’s passion. We walk through her transition from a career in corporate communications to becoming the founder of a company that empowers nearly 900 freelance floral designers, offering them flexibility and opportunities to showcase their creativity.

If you’ve ever wondered what it takes to move a business idea from concept to execution and then scale it quickly, you’ll find this conversation enlightening. Cameron shares insights into the fundraising journey, including participation in the Techstars Accelerator program and raising $1.65 million+ in seed funding. She’s keen on sharing the knowledge and experiences she’s gained over the years in hopes of supporting and encouraging others.

Join us as we chat with Cameron about:

  • the growth and development of Poppy as a wedding floral business
  • fundraising strategies and experiences in securing capital
  • her unique business model and community support for freelance floral designers
  • sourcing flowers and the logistics involved in the floral supply chain
  • addressing sustainability and foam-free floral designs
  • compensation structures for designers within the Poppy network

Links mentioned in this episode:

Olga Gurton Photo and Film

Connect with Poppy:

Floral designer making a peach and cream floral centerpiece for Poppy Flowers

TODAY’S EPISODE IS BROUGHT TO YOU BY:

 

 

Looking for floral resources? Bloom Trust Co is the place to find floral products, resources, and educational recommendations you can trust. Plus, you get a curated collection delivered right to your inbox each week in the BTCO member newsletter.

Click here to learn more!

Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee


If you enjoyed this episode, you might also enjoy our visit with Amy Dunlap, owner of Stemz.  Click here to listen.

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