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BB Podcast Ep. 106: Amy Dunlap

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Stemz founder Amy Dunlap sitting at her desk with a vase of flowers close by

Glessner Photography

Today we’re visiting with Amy Dunlap, owner of Stemz, Inc. in Winston-Salem, North Carolina.

Amy never could seem to avoid the draw of flower shop jobs in high school and college. After studying horticulture in college and getting a Masters degree in Agricultural Education and Communication, she opened a home-based floral design business to service weddings and events and eventually bought a building to house her business.

Following her intuition, Amy decided to close her shop in 2018. But she didn’t sit idle for long before pursuing a new floral endeavor – creating Stemz, a platform to help strengthen the local cut flower supply chain by cultivating connectivity between US farms & floral creatives.


Join us as we talk with Amy about:

  • Taking the first steps toward bringing a large and complicated vision to life
  • The advantages of having co-founders who represent different facets of the floral profession
  • Understanding the importance of distribution in making local flowers accessible to florists
  • The challenge of building supply consistency when selling local flowers to florists
  • Adding Stemz staff members who can build relationships with designers and learn their needs
  • The importance of loving the problem your business is trying to solve
  • Building a business slowly so you can adapt the model based on the results you’re getting
  • Editing your services to avoid distractions that keep you from growing and staying true to your message

white hellebores grown by a North Carolina flower farmer and distributed to florists by Stemz


Locally grown persimmons on the branch sold by Stemz to local florists in North Carolina






The Stemz team at lunch in North Carolina



Amy Dunlap (Stemz Founder) / Amy Lynne Originals

Claire Parrish (Stemz CFO) / Heritage Harvest Farms

India LoFaso (Stemz Business Development)

Lindsay Potter (Stemz Operations) / Piper + Fig


EveryStem florist software has the power to change the way you price and order flowers for a profit.

Here’s what floral designers are saying about their EveryStem experience:

“The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem.”

Ashley Fox, Ashley Fox Designs

“I love using this software program- I have really reduced my tendency to overbuy and have improved my profit margins by at least 10% since starting it. I tell everyone who asks for a better way to do recipes and pricing that it is worth it!”

 Kira Barker, All in the Details Flowers

A special offer for BB Podcast Listeners: 


Grab our free guide on how to price for a profit in your business and we’ll send you a code for a free month of EveryStem Florist Software.

Pay $24.99 for your first month and you’ll receive your second month free!

Host: Amy McGee (Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also enjoy our conversation with Kelly Shore, owner of The Floral Source.  Click here to listen.




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