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BB+ Episode 16: Deanna Kitchen

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TODAY’S GUEST: Deanna Kitchen

TOPIC: Growing Kindness Project

The Growing Kindness Project started when Deanna Kitchen, an aspiring flower farmer, accidentally planted more dahlias than she could market. Together with her family, she started delivering flowers throughout her community, sharing flowers at bus stops, doctors offices, and retirement homes. With every delivery, Deanna discovered that when they held out flowers, they held out a powerful catalyst for sharing kindness and fostering connection.

Deanna began gifting dahlias to anyone who wanted to grow and share flowers in their own community and the Growing Kindness Project was born.

Today, Deanna and her team have expanded the Growing Kindness project to support Ambassadors across the nation and Growing Kindness Gardeners around the world. And she’d love for you to be apart of the movement to spread kindness through flowers.

The Growing Kindness Project mission is to empower, educate, and encourage individuals to cultivate kindness and connection in their communities by growing and giving flowers.

How You Can Be Involved

Whether you’re an experienced gardener or have never grown a single plant, whether you’re tending a pot of flowers on your city balcony or acres of blooms on a farm, the Growing Kindness Project can help you grow kindness in your community. Become a Growing Kindness Grower, Cultivator, or Ambassador — click here to find the level of involvement which suits your lifestyle!

Deanna Kitchen, founder of Growing Kindness Project , standing in a field of orange dahlias with her family

Follow the Growing Kindness Project:

Website | Instagram | Facebook

Growing Kindness Project classroom with founder teaching gardeners to grow flowers to share in their community

Mentioned in BB+ Episode 16:

Founder of Growing Kindness Project holding an armful of white cosmos in the flower field


Today’s episode is brought to you by:

New to the floral industry and looking for resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co. 


Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee


If you loved this episode, you might also enjoy our interview with Steven Dyme, owner of Flowers for Dreams. Click here to listen.

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