The True Value Behind Flower Shop Prices Explained
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Flower Shop Pricing: Native Poppy Insights
In episode 119, Natalie & Meg, co-owners of Native Poppy, take us behind the scenes of their retail shops in San Diego, where they’ve created an immersive experience for their customers. In an effort to explain the price gap between flowers bought at locally-owned flower shops vs. large grocery store chains, they speak about the unique characteristics of their shops including the extensive training their team undergoes to become skilled floral artists and the seasonal art installations that transform their spaces into magical environments. This level of detail and dedication comes with significant costs, which Natalie and Meg are transparent about, especially considering the high expenses of operating in a city like San Diego.
In this episode, we discuss:
- Costs involved in creating a magical and immersive experience for customers
- The impact of rent and labor costs on flower shop operations
- Challenges and costs associated with working with a perishable product
- Understanding floristry as an art form
- The concept of tipping as a way to honor the skill and artistry of florists
- The importance of aligning a business with personal values and mission
- Personal connection and emotional significance in the flower business
- The impact of Flower Confidential by Amy Stewart
TODAY’S EPISODE IS BROUGHT TO YOU BY:
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Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy How Stacy K Built a Solid Flower Shop Foundation.
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This was so good. You shared so many practial things that I can apply to my event floral business . Thank you so much Natalie and Meg. You all are great standard bearers in the floral industry.
Blessings!
Marsha
@refinedgatherings