menu

Archives



Latest Podcast

The True Value Behind Flower Shop Prices Explained

Subscribe to the Podcast: Apple Podcast Google Podcast | Spotify

Native Poppy flower shop co-owners Natalie Gill and Meg Blancato

Liz Marie Photo

Flower Shop Pricing: Native Poppy Insights

In episode 119, Natalie & Meg, co-owners of Native Poppy, take us behind the scenes of their retail shops in San Diego, where they’ve created an immersive experience for their customers. In an effort to explain the price gap between flowers bought at locally-owned flower shops vs. large grocery store chains, they speak about the unique characteristics of their shops including the extensive training their team undergoes to become skilled floral artists and the seasonal art installations that transform their spaces into magical environments. This level of detail and dedication comes with significant costs, which Natalie and Meg are transparent about, especially considering the high expenses of operating in a city like San Diego.

Retail displays inside Native Poppy flower shop

In this episode, we discuss:

  • Costs involved in creating a magical and immersive experience for customers
  • The impact of rent and labor costs on flower shop operations
  • Challenges and costs associated with working with a perishable product
  • Understanding floristry as an art form
  • The concept of tipping as a way to honor the skill and artistry of florists
  • The importance of aligning a business with personal values and mission
  • Personal connection and emotional significance in the flower business
  • The impact of Flower Confidential by Amy Stewart

Shelving and ceiling installation in Native Poppy flower shop

TODAY’S EPISODE IS BROUGHT TO YOU BY:

 

 

No time to stay on top of new, relevant, and helpful floral resources? We know you’re busy. We’ve got you covered! Join Botanical Brouhaha’s community membership where you can attend monthly meetups with guest speakers and receive our weekly newsletter packed with timely resource links. Bloom Trust Co is our way of helping you keep up with what’s new while finding encouragement and support!

Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee


If you enjoyed this episode, you might also enjoy How Stacy K Built a Solid Flower Shop Foundation.

FILED IN:

SHARE ON:

  1. This was so good. You shared so many practial things that I can apply to my event floral business . Thank you so much Natalie and Meg. You all are great standard bearers in the floral industry.

    Blessings!
    Marsha
    @refinedgatherings

Comments:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share your Thoughts:

Thank you for subscribing!

Subscribe and stay connected

This site may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. It is being made available in an effort to provide educational information about all things related to floral design and production. It is believed that this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is available for viewing without profit to those who have an interest in reading or viewing the website information for educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. If your copyrighted material appears on this web site and you disagree with our assessment that it constitutes "fair use," please contact us and we will remove it from our site.

FAIR USE STATEMENT