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Wonder of the Woodlands with Francoise Weeks

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Image courtesy of @botanicallyinspired

The Wonder of Woodlands

In episode 120, we have the pleasure of reconnecting with the incredible Francoise Weeks, whose hands weave magic with woodland designs. She’s back with a treasure trove of wisdom in her new book, Wonder of the Woodlands: The Art of Seeing and Creating with Nature. It’s a visual feast over 200 pages long, and trust us, it’s a must-have for your collection. Francoise’s zest for life is contagious. We’re fortunate that she not only inspires us through her floral artistry, but also with her determination to push past fear and live a life worth celebrating. In this conversation, she shares her secrets to staying active and maintaining a positive mindset, proving that age is just a number when it comes to living a full and vibrant life.

Join us as we talk with Francoise about:

  • her transition from designing weddings florals to specializing in woodland designs
  • the process of creating her new book Wonder of the Woodlands with a team of creatives she adores
  • her mindset around working and staying active
  • her advice for those starting out in the floral profession
  • her perspective on staying true to oneself and finding a niche
  • the importance of persistence and passion in business
  • the value in cultivating relationships with creatives of all ages and the joy of learning from others

About Wonder of the Woodlands

In this gorgeous celebration of the woodlands, renowned floral designer Françoise Weeks offers all the ways, from simple to complex, that you can bring the wildness and wonder of the forest to your indoor arrangements. Each chapter of Wonder of the Woodlands features the materials Françoise uses most—barks and logs; acorns and seeds; ferns, branches, moss, and lichen—and showcases how she builds her unique, beautiful arrangements, which last far longer than a vase of cut flowers.


Bursting with images of nature and suggestions for weaving that magic into your interiors, Wonder of the Woodlands is a celebration of arrangements that are inspired by a walk through the trees. With stunning photography of wild and wonderful wreaths, table arrangements, wall decor, and more, you can re-create the peaceful majesty of spending time in the forest in your own home.


Connect with Francoise Weeks:

Book Credits from Francoise:

  • Theresa Bear, who not only took the exquisite photos but also spent endless hours finding the perfect locations and directed the photo shoots impeccably.

  • Jen Rich and Gwen Severson, who helped brainstorm the details of every shoot and styled each one perfectly.

  • Julie Michaels, who instinctively understood my love of Nature and wrote the stories and descriptions so eloquently for each chapter.

  • Leslie Jonath, my agent, who was so helpful and supportive throughout the project and connected all the dots as well.

  • The team at Clarkson Potter Publishing, especially editor Deanne Katz for her thoughtful guidance and stewardship, and Mia Johnson who designed the book so exquisitely.

Today’s Shout Out:

Jaelynn Solomon | Urban Rubbish

Tricia Barksdale | Tricia Barksdale Designs

You are so loved and appreciated, Jaelynn & Tricia! Thanks for your generosity and the support you show your community.

Want Natalie & Amy to shout out one of your flower friends or a supportive flower colleague during the BB Podcast? Visit our mailbox and click on the ‘PERK’ tab.




No time to stay on top of new, relevant, and helpful floral resources? We know you’re busy. We’ve got you covered! Join Botanical Brouhaha’s community membership where you can attend monthly meetups with guest speakers and receive our weekly newsletter packed with timely resource links. Bloom Trust Co is our way of helping you keep up with what’s new while finding encouragement and support!

Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also enjoy our original interview with Francoise Weeks. Click here to listen.




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