BB+ Episode 4: Natalie Gill on Stem Bar Pricing & Delivery Charges
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TODAY’S GUEST:
Natalie Gill, owner of Native Poppy flower delivery | San Diego, CA (2 retail locations: South Park & Solana Beach)
TOPIC: Stem Bar Pricing
Natalie’s Strategy on Stem Bar Pricing:
- Use a 4x markup on most flowers (to help absorb cost of product shrinkage and staff technique variances)
- For higher end blooms (garden roses, peonies, etc), charge 2-3x markup if you want to include them in your offerings (if pricing at 4x markup would prevent them from selling)
- Don’t forget the the costs of the following when setting your prices: vases, water/preservative, utilities, cooler, labor, and packaging
TOPIC: Flower Delivery Pricing
Natalie’s Strategy on Setting Prices for Flower Delivery:
- Be sure to consider the following in your delivery prices: car payment, car registration, insurance, workers comp at higher rate, labor/time required by driver
- Delivery is never included in cost of arrangement or offered free of charge
- Rates stay the same independent of arrangement size (delivery charge is not lower for smaller arrangements)
- Same day delivery is double the usual delivery charge
- Customers are permitted to have a service or friend pick up the arrangement
Today’s episode is brought to you by:
Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website for additional resources here.
Host: Amy McGee (Botanical Brouhaha)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
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