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BB Podcast Episode 86: Paulina Nieliwocki

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Paulina Nieliwocki, owner of Blue Jasmine Floral in Berkeley Heights, New Jersey standing under a suspended botanical installation

Today we’re visiting with Paulina Nieliwocki, owner of Blue Jasmine Floral in Berkeley Heights, New Jersey. Paulina was a high school language arts teacher and translator looking for a new adventure that challenged her while still feeding her creative soul. Remembering her love of flowers as a young girl, she made a plan, took a risk, opened Blue Jasmine Floral and never looked back. Her love of flowers and teaching are contagious.  Grab a drink and join us as we talk about:

  • how she managed the quick turnaround between resigning her teaching job and opening a flower shop
  • her go-to floral design principles
  • the blooms she considers to be “the most special”
  • the mechanics behind her recognizable compote arrangements
  • how she successfully juggles a retail flower shop and an wedding/event business
  • how she designed her studio space
  • how she restructured her business during the pandemic
  • how she trains her staff to design in the Blue Jasmine aesthetic
  • one thing she’d like to see change for the floral design profession
  • a niche she’s hoping someone will take advantage of by starting a business to help wedding/event florists (hint hint!)



Website | Instagram Facebook | Pinterest

Neutral bridal bouquet of roses and orchids with a pop of red dahlias created by Blue Jasmine Floral and sitting on a pedestal

Photos courtesy of  Fine & Fleurie

Today’s episode is brought to you by:

A special EveryStem offer for BB listeners:

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Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also enjoy our conversation with Anna Potter, owner of Swallows & Damsons.  Click here to listen.




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