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BB Podcast Episode 6: Jennifer Ederer

Sep 25, 2017

“I think you have to identify what it is that gets you up in the morning and what keeps that fire burning in your belly.”

Jennifer Ederer | Modern Day Events & Floral

Modern Day Events & Floral | The Colagrossis

Modern Day Events & Floral | The Colagrossis

Today we’re sitting down with Jennifer Ederer of Modern Day Events & Floral in Grand Rapids, Michigan to discuss:

  • the unconventional career path that ultimately led her to open a floral and event design business
  • how she gained an insider’s perspective of the event industry
  • what her Modern Day team means to her and how she fosters an atmosphere of grace and loyalty among team members
  • why her clients tend to say, “I thought we were here to talk about flowers!’’
  • how she gained the confidence and expertise to produce large scale luxury events

Modern Day Events & Floral | Vicki Grafton Photography

Modern Day Events & Floral | Vicki Grafton Photography

Personal informational tools Jenn loves:

  • Essentialism: The Disciplined Pursuit of Less by Greg McKeown
  • The Power of Vulnerability by Brene Brown: She highly recommends the audible version of this book. Brene provides the narrative which is fabulous! Jenn also suggests taking 20 minutes to listen to Brene’s TedX talk on the Power of Vulnerability.
  • EntreLeadership by Dave Ramsey (practical business tools on how to create a team of entreleaders vs. employees) They offer a master series on-line group for a nominal fee where you can download videos on everything from hiring and firing to delegation, etc. All around good stuff!

Modern Day Events & Floral | Vicki Grafton Photography

Modern Day Events & Floral | Vicki Grafton Photography

Systems Jenn uses everyday for Modern Day:

  • Ularas for contract and recipe writing
  • Basecamp for project and communication management with clients and staff: $99.00 per month
  • PartyCad for floor plans along with Sketch Up: one time licensing fee. Jenn is currently exploring another system.
  • Apple TV for design meetings: $200 to purchase and worth every penny!
  • Olioboard for two dimensional design documents: $8.99 per month

Modern Day Floral | Jen Kroll Photography

Modern Day Events & Floral | Jen Kroll Photography

Modern Day Events & Floral Links of Interest:

Website | Instagram | Facebook

Modern Day Floral Team

Jenn & her Modern Day team

Image of Jenn (bottom): Jen Lynne Photography

BB Podcast Sound Engineer: Landon McGee



  1. Indre

    September 28th, 2017 at 1:52 pm

    Amazing podcast! Tons and tons of useful info!!!

  2. Amy McGee

    October 3rd, 2017 at 12:59 pm

    So glad you found Jenn’s information helpful! Thanks for listening. We hope each episode will be helpful to you in some way!

  3. Cyndi

    October 4th, 2017 at 9:25 am

    This was absolutely fabulous. Thank you for your candor and insight. What a gift your thoughts and experience are.

  4. Tracy

    February 14th, 2018 at 9:47 pm

    Jen is a rock star

  5. Amy McGee

    February 17th, 2018 at 2:32 pm

    Agreed, Tracy!

  6. Jill Mohn

    September 6th, 2018 at 7:23 pm

    Thank you so much. Listening to this podcast has been time well spent. Nothing speaks louder than experience and honesty and Jenn did just that in this interview. Thanks again!

  7. Jenn Ederer

    September 11th, 2018 at 10:28 pm


    Thank you for taking the time to listen to my podcast. I’m so incredibly happy that you enjoyed what I shared during my time with Amy and Maria. What a tremendous blessing to have such a wonderful resource available.


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