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Episode 125: Sarah Daken & Tom Precht                                      

How Anna Stouffer Added a Retail Component to Her Floral Business

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Retail flower shop owner Anna Stouffer of Urban Petals standing outside holding a bouquet of white flowers

Ryan & Alyssa Photography

Unexpected Beginnings to Successful Retail Floral Business

In today’s BB Podcast episode (No. 124), we’re visiting with Anna Stouffer, owner of Urban Petals, a floral design studio and lifestyle boutique in Historic Greer, South Carolina — a short drive from downtown Greenville, SC.

Anna started her floral journey in 2011 while working full-time in a law firm. A friend’s wedding request sparked her passion for flowers. Soon word of Anna’s talent spread, leading her to balance a growing floral business with her job at the law firm. Within a few years, she left the law firm and devoted all her time to growing Urban Petals. From a tiny home setup to a 3200ft² space in a renovated newspaper building, Anna’s business has seen significant growth including adding a successful retail component to her floral design business.

Anna’s story is an inspiring example of how following your passion, embracing opportunities, and staying true to your values can lead to a fulfilling and successful career in the floral industry.

A front view of retail florist and lifestyle boutique Urban Petals in South Carolina

Rachel May Photography

Join us as we chat with Anna about:

  • adding a retail component to her business
  • the challenges and growth of her business
  • the importance of the support she’s received from the floral community
  • managing two business components
  • hosting community workshops
  • balancing work and personal time
  • the impact of becoming a mother on her business

Retail display of home goods and plants inside Urban Petals Lifestyle Boutique in Greer, South Carolina

Rachel May Photography

Links mentioned in this episode:

Three sizes of flower bouquets wrapped in white tissue and tied with grey ribbon at Urban Petals retail flower shop

Rachel May Photography

Connect with Urban Petals:

Almond Leaf Studios



Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English. And watch for the Annual Madrid Blooms Floral Design Congress!

Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also enjoy our visit with Holley Simmons, owner of She Loves Me.  Click here to listen.



  1. Anna, this was such a blessing to me. I appreciate your transparency and compassion. I was able to garner and learn from some of the practical things that you shared. #contendforpeace is something that I strive for and love how you appeal to the senses.

  2. Anna says:

    You pronounced Anna’s last name wrong


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