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Episode 125: Sarah Daken & Tom Precht                                      

The Art of Adaptation: Emily Patrick’s Carolina Flowers Evolution

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The owner of Carolina Flowers standing in a flower field holding a bouquet of burgundy dahlias

Jack Sorokin Photography

From Journalist to Flower Farmer at Carolina Flowers

In today’s BB Podcast episode (No. 123), we’re visiting with Emily Patrick, owner of Carolina Flowers, a florist and flower farm located near Asheville, NC.

Emily’s journey from journalism to flower farming is nothing short of inspiring, and we can’t wait for you to hear her story. She shares the pivotal moment that made her leave journalism to pursue her passion for flowers and how her family background in flower farming influenced her career shift.

The evolution of Carolina Flowers is a testament to the power of following your passion while adapting to challenges with resilience and creativity. If you’re in a moment of business transition, we think you’ll find Emily’s story encouraging.

Emily Patrick standing in a flower field at Carolina Flowers in Marshall, North Carolina

Join us as we chat about:

  • Emily’s journey into flower farming and her approach to business and design
  • the challenges and successes she’s faced while starting and running a flower farm
  • financial aspects of running a flower business
  • the shift in the flower farming industry and demand for flowers in the market
  • finding a balance between being a business owner and a designer in the flower farming industry
  • the sustainable and regenerative practices she uses in flower farming

An employee of Carolina Flowers standing in a high tunnel holding a bucket of flowers

Links mentioned in this episode:

Additional Thoughts

Click here to read Emily’s post-interview thoughts! She continues the conversation about entrepreneurship and the flower business on her blog.

Important Carolina Flowers Links:



Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English. And watch for the Annual Madrid Blooms Floral Design Congress!

Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also enjoy our visit with Rachel Nafis, owner of Psalter Farm Flowers.  Click here to listen.




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