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Episode 125: Sarah Daken & Tom Precht                                      

How Imelda Ramos Built a Flower Wholesale Business

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Flower Wholesale business owner Imelda Ramos standing in her warehouse holding a bouquet of astilbe.

A Woman-Owned Flower Wholesale Business

In today’s BB Podcast episode (No. 122), we’re visiting with Imelda ‘Mel’ Ramos, owner of Cali Wholesale, a flower wholesale business in Carlsbad, California.

Imelda’s story is a testament to the power of passion, perseverance, and strategic thinking. Her journey began with a deep-rooted connection to agriculture, thanks to her father, who was a grower of vegetables and flowers. Her early exposure to the world of farming laid the foundation for her future endeavors in the floral industry. And the success of Cali Wholesale is an obvious result of Mel’s hard work, kindness, and devotion to her customers.

The stall of a flower wholesale business called Cali Wholesale at a California flower market with pink buckets of flowers for sale.

Join us as we chat about:

  • the expansion of Cali Wholesale
  • the addition of Boujee Bouquets
  • the importance of relationships with growers
  • the challenges of managing a wholesale flower business
  • the importance of education and transparency in the industry
  • how she manages expectations and communication with florists
  • her work-life balance and dedication to her business

Pink buckets of mauve flowers for sale at a flower wholesale business stall in a California flower market.

Links mentioned in this episode:

Follow Imelda’s work at:

TODAY’S EPISODE IS BROUGHT TO YOU BY:

MADRID FLOWER SCHOOL

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee


If you enjoyed this episode, you might also enjoy our visit with Semia Dunne, owner of The Floral Reserve.  Click here to listen.

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