Building a Floral Brand That Sticks
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How we show up impacts our brand strategy
In today’s BB Podcast episode (No. 127), we’re exploring the importance of creating a brand that sticks – meaning one that continues to draw in ideal customers year after year. Drawing on Amy’s recent experiences trying to find new service providers after relocating her business and life out-of-state, the conversation focuses on the lessons she’s learned that can be applied to the other small businesses in the floral profession. Amy & Natalie, along with Natalie’s Native Poppy co-owner Meg, share what they believe has helped them build brands that have flourished at Native Poppy, Botanical Brouhaha, and Bloom Trust Co.
Join us as we discuss:
- The role of word of mouth in customer decision-making
- The impact of pricing on perceived quality of services
- Importance of brand storytelling and personal connection
- Influence of physical space and aesthetics on customer experience
- Challenges and significance of online reviews
- The necessity of a strong online presence and website design
- Building trust through consistency and authenticity in branding
TODAY’S EPISODE IS BROUGHT TO YOU BY:
MADRID FLOWER SCHOOL
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English. And watch for the Annual Madrid Blooms Floral Design Congress!
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
Imagery: Robby Lozano
If you enjoyed this episode, you might also enjoy our episode on brand communication with Storytelling Strategist Yasamin Salavatian. Click here to listen.
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This was absolutely hillarious. I had so much fun llistening and learning from you all.
Thanks for listening, Marsha! And thanks for allowing us to tell it like we see it 😉