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BB Podcast Episode 95: Susan McLeary

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Florist Sue McLeary sitting on the floor surrounded by deep purple tulips

Today we’re catching up with our very first BB Podcast guest ever! Join us for a conversation with Susan McLeary aka Passionflower Sue — author, educator, wearable florals innovator, and self-appointed corsage ambassador.  A few of the things we’re chatting about in this episode:

  • her curiosity around figuring out “sticking points” in the floral industry and how to improve or solve them 

  • the ebb and flow of business

  • dreams she’s realized and business changes that have happened in the 5 years since we last chatted on the BB Podcast

  • choosing what feels most aligned with who you are rather than leaning into traditional success markers

  • how she stays inspired

  • finding, testing, and introducing unique items to the profession as floral mechanics

  • why she deliberately rejects the idea of holding onto ideas

  • seeing shortages of product as a catalyst for experimentation

  • the process of writing a book

floral headpiece of yellow daffodils designed by Sue McLeary and worn by a model in a red dress Floral designer Sue McLeary designing a flower wall with yellow blooming branches

LINKS MENTIONED IN EPISODE 95:

FOLLOW + LEARN FROM SUE MCLEARY HERE:

WEBSITE

INSTAGRAM

All images courtesy of EE Berger


Today’s Episode is brought to you by:

EveryStem was created because software has the power to change the way you price and order flowers for a profit.

A SPECIAL OFFER FOR BB PODCAST LISTENERS: 

Grab our free checklist of The Top 10 Profit Pitfalls to Avoid in Your Business and we’ll send you a code for a free month of EveryStem florist software.

Co-Hosts: Amy McGee (Bloom Trust Co.) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee


If you enjoyed this episode, you might also enjoy our original conversation with Sue McLeary.  Click here to listen.

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