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BB Podcast Episode 96: Sophie Felts

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Floral Designer Sophie Felts

Today we’re visiting with floral designer Sophie Felts, owner of Sophie Felts Floral Design which services the Washington, D.C. area.  Join us as we talk with Sophie about:

  • Building a flower business from the ground up with a business degree and a passion for flowers
  • Starting and running a business with small children
  • The framework she used to create a great team structure
  • How she defines ‘freelancers’ and the role they play in her business
  • The annual Freelancer Workshop she founded
  • Building a business model that allows the business owner some weekends off while the company is still producing events
  • Building strong productive relationships with wedding planners
  • Honoring the responsibility she feels to support the community in which she lives & runs her business
  • Building a positive and supportive team culture
  • Dealing with staffing shortages, turnover, and job benefits as a small business
  • The importance of having consistent team meetings
  • Treating company values as a living document and updating it regularly
  • Giving back to her community through a Flower Drive
  • Adding a professional video to her website to connect with potential clients

bride holding green and white garden style bouquet designed by floral designer Sophie Felts

Laura Gordon Photography


bride holding peach and yellow garden style bouquet designed by floral designer Sophie Felts

Lisa Ziezing for Abby Jiu Photography






Laura Murray Photography


Today’s Episode is brought to you by:


Madrid Flower School


Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Co-Hosts: Amy McGee (Botanical Brouhaha + Bloom Trust Co.) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also enjoy our conversation with Lily Roden, owner of Lily Roden Floral Design.  Click here to listen.




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