“My style evolves as my mechanical knowledge changes.”

-Coral Shortt | Epanouir Flower Studio

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Debbie Lourens Photography

Today we’re visiting Coral Shortt, owner of Epanouir Flower Studio in Cape Town, South Africa to discuss:

• her introduction to flowers while growing up in a family of flower-loving gardeners
• the correlation between her IT background and the project management end of weddings
• her transition from retail to a wedding specialty
• two important considerations when opening a retail shop
• striking a work/life balance with children in the equation
• why she loves freelancing
• the importance of pricing correctly
• how she manages her weddings using systems she created
• the importance of identifying and writing down processes before attempting to incorporate them into a new software
• four ways she’s managed to learn floral design techniques over the years
• adjusting with trends
• the mechanics tools that revolutionized her work
• tips for working with cold glue
• the importance of relationships with fellow vendors
• the things she’d like to see change in the floral industry

Jonas Mueller Weddings

Mentioned in Ep. Thirty-Eight, Coral Shortt:

• Alison Ellis | Real Flower Business
• What Wedding Flowers Cost South Africa
• Chapel Designers 
• Sue McLeary
• Holly Chapple
• Francoise Weeks
• Gregor Lersch
• Constance Spry
• Per Benjamin
• Daniel Ost
• Oasis Floral Adhesive (cold glue)

Debbie Lourens Photography

See more of Coral Shortt’s work:

Website | Instagram | Facebook | Pinterest

Debbie Lourens Photography

Today’s episode is brought to you by:

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BB Podcast Sound Engineer: Landon McGee