Your weekly source of floral inspiration, sage advice, industry news and encouragement. Written with floral designers and boutique farmer florists in mind.


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BB Podcast Episode 37: Jennifer Haf

Mar 18, 2019

“I’m not afraid to take chances. I feel like I’m not afraid to fail. I’m not afraid if something goes wrong, I’ll make a change and do it differently.”

-Jennifer Haf (BLOOM)

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Jennifer Haf tweaks a floral arrangement

Today we’re visiting Jennifer Haf, owner of BLOOM in Charlevoix, Michigan to discuss:

  • how her garden grown flowers paved the way to a thriving wedding + retail flower business
  • how her business has grown and changed alongside her family life over the years
  • running a flower business in a seasonal location
  • thinking through an exit strategy for retirement
  • how she curates her retail shop
  • rebranding
  • sourcing from makers for retail
  • her interest in product development
  • her educational journey in floral design
  • her Open Book program of one-on-one learning opportunities
  • how she tackles the engineering behind the large installations she offers her clients
  • refining the ‘less is more’ minimalist aesthetic
  • enjoying leisure time to balance work life
  • her cutting garden and how she utilizes local farm

A collage of frames form Jennifer Haf's store, BLOOM

Mentioned in Episode Thirty-Seven, Jennifer Haf:

a floral centerpiece with a pink rose by Jennifer Haf

See more of  Jennifer Haf’s work:

Website | Instagram Facebook

Today’s episode is brought to you by:

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.

BB Podcast Sound Engineer: Landon McGee

Images courtesy of Lux Light Photography




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