Your weekly source of floral inspiration, sage advice, industry news and encouragement. Written with floral designers and boutique farmer florists in mind.

Archives

Latest Podcast

BB Podcast Episode 18: Jennie Love

Apr 16, 2018

“It’s about understanding what you can do well and understanding you shouldn’t do everything.”

-Jennie Love

Subscribe to the Podcast: Apple Podcast | Google PodcastSpotify

Jennie Love leads a floral workshop

Today we’re sitting down with Jennie Love, owner of Love ‘n Fresh Flowers in Philadelphia, Pennsylvania to discuss:

  • the process of finding land to farm
  • custom growing for clients
  • her Summer Solstice Party
  • how she fine-tuned her business to work for her
  • the logistics of her CSA (Community Supported Agriculture)
  • the challenge of pricing locally grown flowers for profitability
  • her biggest marketing tool
  • the steps she took to elevate her brand and educate her clients about the value of locally grown flowers
  • how she found work/life balance

A bridal bouquet by Jennie Love

ME Photo & Design LLC

A bride holds a bouquet by Jennie Love

 Pat Furey Photography

Links mentioned in Ep. 18 with Jennie Love:

 Maria Mack Photography

Study with Jennie Love:

“Teaching Master Classes is a full body experience for me. I give students everything I’ve got. There are no walls or vague answers that hide some truth I’m uncomfortable sharing.” -Jennie

Jennie has two unique, on-farm workshop formats.  For those interested in learning some basic floral design techniques and enjoying time at her farm, exploring the rows of flowers and relaxing in a wide open space, the Floral Fundamentals Workshops are just the ticket. Click here for complete schedule of upcoming fundamental workshops.

For experienced industry professionals, Jennie offers an intensive curriculum, FROM SEED TO CENTERPIECE: A MASTER CLASS SERIES.  Please click here to learn more about this series. Jennie specialize in coaching farmer-florists in building sustainable businesses.

David Souis Photography

Links of Interest:

 Website |InstagramFacebook | Pinterest

POST PODCAST UPDATE: Jennie bought land!! To read more about it, click here!


BB Podcast Sound Engineer: Landon McGee

FILED IN:

SHARE ON:

  1. […] to toot my own horn, but I was a guest on this podcast and that episode can be found here.  I also greatly enjoyed the episodes featuring Semia Dunne, owner of The Flower Reserve, a […]

Comments:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share your Thoughts:

Thank you for subscribing!

Subscribe and stay connected.