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BB+ Episode 1: Natalie Gill on Marketing A La Carte Wedding Flowers

Feb 5, 2020

Today’s Guest:

Natalie Gill, owner of Native Poppy | San Diego, CA (2 retail locations: South Park & Solana Beach)

Topic: Marketing A La Carte Wedding Flowers

Natalie’s strategy: 

  1. Advertise on Google AdWords (Smart Campaign)
  2. Engage current clients and they may become a la carte customers at some point
  3. Transition full-service clients who are better suited to the a la carte options
  4. Constant education and engagement on social media

 

Natalie’s Advice on Marketing in General: 

  1. Be so good they can’t ignore you (Steve Martin‘s advice)
    • Be bold
    • Be creative
    • Do something WOW-worthy
    • Make everything something you’re proud of
  2. Understand the importance of word-of-mouth referrals
    • Go above and beyond
    • Provide exceptional customer service
    • Give the client a little gift when they book with you
    • Send anniversary cards to your past wedding clients
    • Send handwritten thank you notes to couples
    • Be genuine and authentic
  3. Know your numbers to make sure whatever you’re spending your time and money on for marketing is actually working

 

Books Recommended by Natalie: 

 

CLICK HERE to see the Native Poppy A La Carte Menu

 


Today’s episode is brought to you by:

Click here for more info on our No Rain No Flowers tshirt. A portion of the purchase price helps us encourage friends in our local community to pursue their dreams.


Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

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