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Tips on Becoming a Florist

Florist Susan McLeary

We’ve had the pleasure of chatting with Susan McLeary (aka Passionflower Sue) on the Botanical Brouhaha podcast several times over the years and we always learn so much from her experience as a florist, educator, and author. It’s been (and continues to be!) inspiring to see her path to success unfold. So we thought it would be fun to dig into some of the insights she’s shared in hopes that you’ll find some actionable advice and expert recommendations as a florist building your own business.

 

Sue’s Journey into Floristry

From Jewelry to Flowers

Sue’s foray into floristry began unexpectedly. Initially, she created jewelry for friends, which led to requests for bridal party jewelry. But then, one friend asked her to design her wedding flowers, a challenge Susan accepted despite having no prior experience in floral design. This experience was transformative, igniting a passion for floristry that felt like a calling. She says, “When I was designing her flowers and had them in my hands, I instantly knew..I’m supposed to be a florist. It was really one of those very cheesy Oprah-moments where I just thought ‘Wow! Why didn’t I know this about myself?'”.

Key Takeaways:

  • Embrace New Opportunities: Sometimes, unexpected opportunities can lead to discovering your true passion. Be open to trying new things.
  • Follow Your Instincts: Sue’s epiphany moment underscores the importance of listening to your inner voice and pursuing what feels right.

Building a Floral Business

Education and Experimentation

After her initial foray into floristry, Susan immersed herself in learning. She took classes, got certified through her local floral association, and consumed a wealth of knowledge through books and videos. Her dedication to education and experimentation helped her develop a unique style that blends her interests in fashion, jewelry, and floral design.

Key Takeaways:

  • Invest in Education: Continuous learning is crucial. Take classes, attend workshops, and consider seeking helpful certifications to hone your skills.
  • Experiment and Innovate: Don’t be afraid to experiment with different styles and techniques. Innovation can set you apart in the industry. Stay curious!

Balancing Career and Motherhood

Structuring Work Around Family

From the time Sue had children, she balanced her career with motherhood by structuring her schedule around her children’s needs. This balance allowed her to maximize her work time while being present for her family.

Key Takeaways:

  • Prioritize and Schedule: Create a schedule that accommodates both your professional and personal responsibilities.
  • Seek Support: Don’t hesitate to seek help from family, friends, or professional services to manage your workload.

The Importance of Collaboration

Building Relationships

Sue always emphasizes the significance of collaboration in her work. Her relationships with photographers who capture the details of her floral designs have been particularly fruitful. High-quality photography is essential for showcasing her work, and Sue proactively seeks out local and diverse talent for her projects.

Key Takeaways:

  • Foster Collaborative Relationships: Build strong relationships with other professionals in your industry, such as photographers and models.
  • Value High-Quality Presentation: Invest in high-quality photography and presentation to showcase your work effectively.

Overcoming Challenges and Embracing Positivity

Handling Negativity

Sue talks candidly about her struggles with negativity and self-doubt. She mentioned a pivotal moment during one of our chats that came when she discovered the book “You Are a Badass,” which helped her overcome insecurities and embrace her unique gifts.

Key Takeaways:

  • Cultivate a Positive Mindset: Surround yourself with positive influences and resources that inspire and uplift you.
  • Embrace Your Unique Talents: Focus on your strengths and share your unique gifts with the world. The world needs what you have to offer and it’s easier to be yourself than try to be someone else!

Advice for Aspiring Florists

Curiosity, Vulnerability, and Tenacity

Sue offers three key pieces of advice for aspiring florists: Embrace curiosity, vulnerability, and tenacity. She encourages newcomers to seek learning opportunities, invest in personal development, and embrace their unique voice.

Key Takeaways:

  • Stay Curious: Always seek new knowledge and experiences to grow your skills.
  • Be Vulnerable: Don’t be afraid to take risks and put yourself out there.
  • Be Tenacious: Persistence and determination are essential for long-term success.

Take Action:

  • Explore Sue’s Work: Visit Sue’s website and Instagram account to see her unique floral designs.
  • Listen to our podcast interviews with Sue: Episode 2 and Episode 95
  • Join the Floral Community: Engage with other florists and creative professionals to build supportive relationships and foster collaboration. Find local flower friends and take advantage of online floral communities like Sue’s Virtual Studio or our floral resource hub and community at Bloom Trust Co.
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