Your weekly source of floral inspiration, sage advice, industry news and encouragement. Written with floral designers and boutique farmer florists in mind.


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BB Podcast Episode 25: Eatherley Schultz

Sep 3, 2018

“I take as much pride in the team I’ve created as I do in my business or any floral design we’ve ever done.”

-Eatherley Schultz

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 Eatherley Schultz holding a bucket of fresh flowers

Tom Robison Creative

Today we’re sitting down with Eatherley Schultz, owner of Floressence in Brevard, North Carolina to discuss:

  • why she’s currently working with a business coach
  • the challenges of transporting flowers in the mountains
  • how weather affects her business
  • how her experiences in flower growing and garden design have uniquely affected her floral design business
  • how she has managed to build a team who stays
  • some lessons she’s learned about dealing with clients
  • where she finds educational opportunities for her staff
  • a few of the challenges she’s overcome along the way

A rustic floral arch in a field by Eatherley Schultz

Katie Stoops Photography

Mentioned in Ep. 25 with Eatherley Schultz:

A floral centerpiece with yellow roses and coral anthurium by Eatherley Schultz

Rachael McIntosh Photography

A model holds a bouquet and stands between 2 stands with floral arrangements by Eatherley Schultz

Michelle Landreau of Morning Light Photography

See more by Eatherley Schultz:

 Website |Instagram | Facebook | Pinterest

Natalie Watson Photography

Today’s episode is brought to you by:

To learn more about HHC online classes at Hope Flower Farm School of Floral Design, click here.

BB Podcast Sound Engineer: Landon McGee




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