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BB Podcast Episode 13: Laetitia Mayor

Feb 5, 2018

 “I love the ‘wow’ when you’re done and you’ve decorated the place. It’s my drug.”

Laetitia Mayor

Laetitia Mayor works on a pink floral centerpiece

Laetitia Mayor | Abby Grace Photography

Today we’re sitting down with Laetitia Mayor, owner of Florésie based in Blanzy-lès-Fismes in Northern France to discuss:

  • her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants
  • how blogging helped get her business off the ground
  • the important role workshops have played in her growth as a designer
  • the advantages her engineering background brings to her wedding/event business
  • her main marketing tool
  • Instagram strategies that have worked for her and helped build her business significantly in just 5 years
  • the value she finds in creating editorial work
  • how her personal garden functions as a resource for her floral design business
  • why she chose to open a private studio rather than a flower shop
  • the need that led her to begin teaching professionals
  • how she found a niche designing flowers for destination weddings
  • the story behind her creative retreats in the French countryside (see details of the next retreat below – and get a BB Podcast listeners discount!)


A collage of flowers from a wedding by Laetitia Mayor

 D’Arcy Benincosa Fine Art Photography

Links mentioned in Episode Thirteen:

A model walks toward a floral mantel design by Laetitia Mayor

The Secret Garden creative retreat | Chikae O.H. Photography

Above: You might hear one of these little guys enter the room during our podcast interview 😉

Study with Laetitia:

  • Blossoms and Ceramique creative retreat: Stay at  Le Clos de la Robe while learning about floral design and tablescape styling with unique artisan’s pieces from Laetitia Mayor and Sarah Van Raden of Notary ceramics. SEE EXCLUSIVE BB PODCAST OFFER BELOW
  • Au Jardin de Florésie: annual workshop dedicated to wedding professionals, especially florists and stylists, wishing to better apprehend garden flowers, compositions and installations in a style both natural and refined, in the vein of the Fine movement Art.
  • 1:1 Flower Class: learn everything about Laetitia’s floral techniques, flowering weddings, floral photography, growing a cutting flowers garden, marketing, her approach to business, marketing, and the creation of a quote and project for a customer.

 Anna Tereshina Photography


Great news! Laetitia is offering a 10% discount to our podcast listeners who would like to attend the Blossoms and Ceramique creative retreat.

 DateApril 18-20th, 2018 

Location : Vandeuil, Champagne, France  –  Clos de la Robe

Speakers : Sarah Van Raden (Notary Ceramics) and Laetitia Mayor (Florésie), special guest and photographer of the retreat Chikae O.H.

Laetitia Mayor Links of Interest:

Website | Instagram | Facebook | Pinterest

Floresie |Rachael Ellen Events | Mary Claire Photography | Russell Alboroto Photography

BB Podcast Sound Engineer: Landon McGee




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