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Botanical Brouhaha Expert Discussion Panel: No. 62

The Question:

I am so tired of using old fashioned boring white cards for the names on sympathy arrangements.  Do you have any new and updated ways to feature names?  I also hate old fashioned script.  Any thoughts on how to update that also?

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The Answers:

Cards for sympathy arrangements in the UK tend to be quite old fashioned looking with photos of flowers on them. I don’t do very much sympathy work but I actually prefer to use a plain white card with a thin black border – simple, classic and understated. I write the message with a good quality pen in black ink.

Nick Priestly (Mood Flowers)

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In the wedding industry there are dozens of extremely talented people creating personalized invitations and all paper elements required for a party. What about contacting some of them and explaining your dilemma? Maybe they might be interested in creating a series of sympathy cards for you.

Laetitia Mayor (Floresie)

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I would suggest working with a local graphic designer. You can come up with a card that fits your brand. You could also work with a calligrapher or take a calligraphy class yourself.

Holly Chapple (Holly Heider Chapple Flowers)

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I don’t really do that many sympathy designs, but when I do I make my own cards from handmade paper.

Jo Rodwell (Jo Flowers)

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Flowers: Rosegolden

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