Eve Floral Co: The Courage to Let Go
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Evelyn Streeter | Alex Davis Photography
Floral Roots and Fresh Beginnings
In today’s BB Podcast episode (No. 143), we’re visiting with Evelyn Streeter, founder and owner of Eve Floral Co in Cincinnati, Ohio. Our conversation follows Evelyn’s deeply personal and inspiring journey as a florist who grew up in the middle of the hum of her mother’s small-town flower shop in Michigan.
What began as a family trade became both a lifeline and a legacy when Evelyn unexpectedly took over the business after her mother’s passing. Years later, she built her own thriving floral company in Cincinnati—complete with a studio, retail space, and loyal community. But now, standing at a crossroads, Evelyn is considering something few florists ever talk about: selling her business. This conversation unfolds like a love letter to the flower industry—its grit, its heart, and the quiet courage it takes to know when to keep growing and when to let go.
Join us as we chat with Evelyn about:
- Her family roots in Detroit and the flower shop that shaped her path
- Taking over her late mother’s shop as a young college student and learning business by survival
- The emotional and financial realities of running a business solo
- What it’s really like to consider selling your flower business—and why it doesn’t mean failure
- How she’s preparing her shop and team for a future beyond her own ownership
- The practical process of valuing and selling a small floral business
- Why success can sometimes mean walking away with gratitude
Connect with Eve Floral Co:
TODAY’S EPISODE IS BROUGHT TO YOU BY:
MADRID FLOWER SCHOOL
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English. And watch for the Annual Madrid Blooms Floral Design Congress (2026 speakers include September Studio, Putnam Flowers, Studio Lilo, Gregor Lersch, Blue Jasmine Floral, Victoria Clausen Floral Events, and Matagalán Plantae)!
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy hearing our interview with retail florist Anna Stouffer, owner of Urban Petals. Click here to listen.
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Beautiful Evelyn. My FAVORITE Florist.