BB Podcast Episode 92: Sarah Shell
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Today we’re visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina. Join us as we talk with Hannah about:
- her “tiny career detour as a lawyer” and how she found her way back to flowers
- finding the education she needed to learn floral design techniques
- why she added a retail shop to her existing wedding/event business
- opening a retail shop during a pandemic
- building a team while allowing each employee to work within their strengths
- the importance of having a business coach
- utilizing interns in a flower business
- planning, pricing, and hosting workshops for her community
- finding work/life balance in the wedding industry
- the lesson she learned from having children while running Fern
- serving her local community through the Fern retail shop
LINKS MENTIONED IN EPISODE 92:
- Furman University
- Terra Cotta | Savannah
- A to Zinnias | Savannah
- Flower School New York
- Mayesh Wholesale
- Jessica Rourke | Wedding Planner
- Natalie Gill | Native Poppy
- University of South Carolina | College of Hospitality, Retail, & Sports Management
- Bergs Potter
FIND FERN STUDIO FLOWERS HERE:
Images: courtesy of Josie Derrick Photography
Today’s Episode is brought to you by:
Built for floral designers and farmer florists. Resources you can trust. Click here to learn more.
Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)
BB Podcast Sound Engineer: Grayson McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy our conversation with Holley Simmons, owner of She Loves Me. Click here to listen.
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