BB Podcast Episode 37: Jennifer Haf
“I’m not afraid to take chances. I feel like I’m not afraid to fail. I’m not afraid if something goes wrong, I’ll make a change and do it differently.”
-Jennifer Haf (BLOOM)
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Today we’re visiting Jennifer Haf, owner of BLOOM in Charlevoix, Michigan to discuss:
- how her garden grown flowers paved the way to a thriving wedding + retail flower business
- how her business has grown and changed alongside her family life over the years
- running a flower business in a seasonal location
- thinking through an exit strategy for retirement
- how she curates her retail shop
- rebranding
- sourcing from makers for retail
- her interest in product development
- her educational journey in floral design
- her Open Book program of one-on-one learning opportunities
- how she tackles the engineering behind the large installations she offers her clients
- refining the ‘less is more’ minimalist aesthetic
- enjoying leisure time to balance work life
- her cutting garden and how she utilizes local farm
Mentioned in Episode Thirty-Seven, Jennifer Haf:
- NY Gift Market
- Flower School NY
- Ariella Chezar
- Holly Chapple
- Chapel Designers
- Studio Mondine
- Flower House Mexico
See more of Jennifer Haf’s work:
Website | Instagram | Facebook
Today’s episode is brought to you by:
Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.
BB Podcast Sound Engineer: Landon McGee
Images courtesy of Lux Light Photography
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